Parent Relationship Executive

Role Overview

The Parent Relationship Executive will be responsible for engaging with prospective parents and guiding them through the admissions process, ensuring a smooth, welcoming, and positive experience at every stage. The role involves responding to enquiries, building relationships with parents, providing information about the school, managing follow-ups, and supporting the school's admissions goals. The executive will also ensure that every interaction reflects the values and philosophy of Shiv Nadar School.

Key Responsibilities

• Parent Engagement & Relationship Management

• Serve as the primary point of contact for prospective parents, ensuring timely, courteous, and accurate responses to enquiries across phone, email, and other communication channels.

• Build and maintain strong relationships with prospective families, understanding their expectations and guiding them through the admissions journey.

• Communicate the school's educational philosophy, curriculum offerings, distinctive programs, and value proposition effectively.

• Provide a welcoming and professional experience during campus visits, school tours, information sessions, and parent interactions.

• Address parent concerns and queries sensitively, escalating matters to relevant stakeholders wherever required.

• Admissions Enquiry & Conversion Management

• Manage incoming enquiries and maintain regular, structured follow-ups with prospective parents.

• Guide families through the admissions process, including registration, application submission, documentation, assessments, interactions, and admission confirmation.

• Track prospective parents across different stages of the admissions funnel and proactively follow up to facilitate progression.

• Identify potential barriers to application completion or admission acceptance and work with the admissions team to address them.

• Support campus admissions targets through proactive engagement, effective follow-ups, and a parent-centric approach, while adhering to admissions policies and procedures.

• Admissions Data Management & Reporting

• Maintain accurate and updated records of parent enquiries, interactions, follow-ups, applications, and admission status in CRM.

• Ensure timely updating of enquiry dispositions, parent feedback, and communication records.

• Monitor enquiry pipelines, pending applications, conversion opportunities, and follow-up requirements.

• Prepare and share periodic admissions reports, including enquiry trends, application status, conversion rates, and parent feedback.

• Identify recurring parent queries, concerns, and reasons for non-conversion to support continuous improvement of the admissions experience.

• Parent Experience & Service Excellence

• Ensure a consistent, high-quality parent experience across every admissions touchpoint.

• Maintain professionalism, empathy, responsiveness, and discretion in all parent interactions.

• Ensure transparency and accuracy while communicating admission criteria, processes, timelines, and policies.

• Gather parent feedback and share actionable insights to improve admissions communication and service delivery.

• Represent Shiv Nadar School professionally, reinforcing its commitment to excellence in education and meaningful parent partnerships.

Requirements & Tech Stack

• Excellent verbal and written communication skills.
• Strong interpersonal, relationship-building, and active listening skills.
• A warm, empathetic, and service-oriented approach to parent engagement.
• Ability to articulate educational programs and institutional values with clarity and confidence.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities.
• Proactive follow-up and problem-solving capabilities.
• Comfort with data management, reporting, and CRM systems.
• Ability to work collaboratively with academic and administrative teams.
• High standards of professionalism, confidentiality, and integrity.