Jr. Content Writer (Media Agency Background)

About 6th Street Artist

6th Street Artist is a media and influencer marketing agency founded in January 2018, specializing in end-to-end influencer campaigns. The agency transforms concepts into impactful visual stories and cinematic content, focusing on elevating artists’ and creators’ brands.

Location: Anderi West (Mumbai candidates only)

Work Mode: On-site

Industry: Influencer Marketing | Digital Media | Production

About the Role

We are looking for a Jr. Content Writer who can combine strong writing skills with creative thinking and content strategy. The role involves developing content for brands, social media, influencer campaigns, digital platforms, and the agency’s own communication.

Key Responsibilities

• Write engaging content for social media, blogs, websites, articles, ad copies, captions, scripts, and brand campaigns.
• Develop creative content ideas, campaign concepts, hooks, storytelling formats, and digital IPs.
• Create and manage content calendars for brands and social platforms.
• Write Instagram Reels scripts, YouTube scripts, social posts, influencer briefs, and branded content.
• Research brands, audiences, competitors, trends, and relevant cultural moments.
• Develop content strategies based on brand objectives and target audiences.
• Work closely with the Influencer Marketing, Creative, Brand Strategy, and Production teams.
• Develop creator-led content ideas and provide creative direction for influencer campaigns.
• Identify trending formats, topics, memes, and social media conversations that can be adapted for brands.
• Assist in developing campaign presentations, pitch decks, concepts, and creative proposals.
• Monitor content performance and use insights to improve future content.
• Proofread and edit content to ensure quality, consistency, and brand tone.

Requirements & Tech Stack

• Agency/media experience preferred in content writing, content marketing, digital media, and advertising.
• Excellent writing, grammar, proofreading, and storytelling skills.
• Strong understanding of Instagram, YouTube, LinkedIn, and other digital platforms.
• Ability to write in different brand tones and formats.
• Strong research and content ideation skills.
• Good understanding of influencer marketing and digital campaigns.
• Ability to turn a brief into strong, original, and relevant content ideas.
• Ability to handle multiple projects and meet deadlines.