Founder’s Office Intern

About the Role

Punekar Group is launching Aléxander & Victoria (AnV), an emerging consumer venture focused on building an affordable premium beauty and skincare brand for the next generation of Indian consumers. This internship offers an opportunity to contribute to building a consumer brand from the ground up, translating market insights and business ideas into actionable growth strategies.

Role Overview

As a Founder’s Office Intern (Marketing & Growth Strategy), you will work closely with the leadership team on brand development, market research, business strategy, and growth initiatives for Aléxander & Victoria. The role combines strategic thinking, consumer insights, and hands-on execution, offering exposure to brand positioning, go-to-market planning, business development, and the commercial decisions involved in building a consumer business.

Key Responsibilities

• Brand Strategy: Support brand positioning, identity, differentiation, and communication strategy.
• Market Research: Analyze the beauty and skincare industry, competitors, consumer preferences, and emerging market opportunities.
• Consumer Insights: Research Gen Z purchasing behavior, product preferences, and market trends.
• Business Growth Development: Identify potential partnerships, distribution channels, collaborations, and commercial opportunities.
• Go-to-Market Strategy: Assist with product launches, pricing research, customer acquisition, and market-entry planning.
• Marketing & Growth: Support digital marketing, influencer collaborations, campaign planning, and brand awareness initiatives.
• E-commerce Strategy: Research online sales channels, customer acquisition strategies, and opportunities to improve digital growth.
• Business Analysis: Evaluate market opportunities, competitor strategies, and potential growth initiatives.
• Strategic Execution: Prepare business presentations, research reports, and proposals while supporting key projects with the leadership team.

Requirements & Tech Stack

• Tools & Platforms: Familiarity with Excel, PowerPoint, Canva, Google Trends, Meta Business Suite, and AI-powered research tools will be beneficial.

Qualifications

• Academic Background: Candidates pursuing or holding a degree in Business Management, Marketing, Business Administration, Commerce, or a related discipline are preferred. MBA and postgraduate management students are particularly encouraged to apply.
• Business Acumen: An interest in brand strategy, entrepreneurship, marketing, and business development.
• Analytical Skills: Ability to conduct research, evaluate competitors, and develop actionable insights.
• Communication: Strong written and verbal communication and presentation skills.
• Creative Thinking: Ability to identify trends, understand consumer behavior, and generate ideas.
• Initiative & Ownership: A proactive approach and willingness to take responsibility in a fast-paced entrepreneurial environment.
• Industry Interest: An interest in beauty, skincare, cosmetics, and consumer brands is an advantage.

Work Mode & Attendance

• This is a full-time, on-site internship. Selected candidates must be able to work from the office every day. This is not a remote or work-from-home opportunity.

Who Should Apply?

This role is suited to business management students, MBA candidates, aspiring brand managers, and entrepreneurs who want practical exposure to building and scaling a consumer brand. We are looking for individuals who think beyond marketing execution and want to understand how brands are positioned, customers are acquired, business opportunities are developed, and strategic decisions drive growth.

What You Will Gain

• Practical exposure to building a consumer brand from the ground up.
• Experience in brand strategy, consumer research, and competitive analysis.
• Exposure to business development, strategic partnerships, and go-to-market planning.
• Hands-on experience in marketing, e-commerce, and customer acquisition strategies.
• The opportunity to work closely with the leadership team on real business initiatives.

Compensation

• Monthly Stipend: ₹6,000–₹12,000

Application Process

Interested candidates may apply through the LinkedIn job posting or email their CV to [email protected]. Applicants are encouraged to include relevant Work samples, Portfolio & Proof of Work.