Founding Marketing Coordinator

About the Role

Variant Group is launching a new business, documents.com, an all-in-one document workspace. This role is a foundational position within the marketing team, focused on directly launching new campaigns alongside the founding team. The marketing team is currently being built, and this is an early opportunity to contribute significantly.

Key Responsibilities

• Be central to making marketing campaigns happen.
• Participate in strategic discussions for new initiatives.
• Implement and execute campaign logistics.
• Draft outreach to businesses and track responses.
• Set up landing pages and tracking for experiments.
• Analyze launch performance data.
• Identify online communities for engagement.
• Brief designers and manage asset delivery.
• Touch all aspects of the marketing function due to the early stage.

Why This Role

• Direct impact and rapid execution without bureaucratic delays.
• Opportunity to witness a consumer product grow from inception to millions of users.
• Gain experience across brand, content, growth, community, and operations.
• Ideas are built and implemented quickly; no extensive approval processes.
• Work within a stable, growing company with a high retention rate.
• Startup pace with reduced startup anxiety.

You'll Do Well Here If You

• Aspire to excel in marketing.
• Write clearly and efficiently.
• Possess the organizational skills to manage multiple tasks simultaneously.
• Are comfortable using spreadsheets and eager to explore data.
• Are observant of online trends and have insights into their virality.
• Prefer a hands-on approach over rigid processes.

Requirements & Tech Stack

• Spreadsheets
• Data analysis
• Experience with brand, content, growth, and community initiatives.
• Familiarity with online trends and what spreads.

Qualifications

• Experience in a marketing role.
• Ability to write clearly and quickly.
• Strong organizational skills.
• Comfort with spreadsheets and data curiosity.
• Online presence and awareness of trends.
• Proactive, hands-on approach.

Details

• Salary: 85-125k
• Location: Hybrid, NYC
• Benefits: Custom benefits package tailored to you.