Referral Marketing/Hospital Marketing

Role

Referral Marketing Executive at Vitalis Superspeciality Children Hospital | East Delhi

Key Responsibilities

• Doctor Relationship Management: Build and maintain professional relationships with paediatricians, neonatologists, gynaecologists, clinics, nursing homes, and hospitals.
• Referral Network Development: Identify and onboard new referring doctors, clinics, and healthcare partners to expand the hospital's referral network.
• Field Marketing: Conduct regular field visits to doctors, clinics, and hospitals to introduce Vitalis services, facilities, and specialities.
• Doctor Follow-ups: Maintain regular communication with existing referral partners and address their service-related queries.
• Referral Coordination: Coordinate with internal hospital teams for smooth patient appointments, admissions, and continuity of communication.
• Territory Expansion: Identify new market opportunities and increase doctor coverage across East Delhi and nearby areas.
• Referral Tracking: Maintain accurate records of doctor visits, meetings, referrals, admissions, follow-ups, and business development activities.
• Marketing Targets: Work towards assigned targets for doctor coverage, new partnerships, engagement, and referral growth.
• Relationship Building: Organise professional meetings, doctor interactions, healthcare awareness activities, and outreach initiatives.
• Market Research: Monitor competitor activities, local healthcare trends, and potential referral sources.
• Internal Coordination: Work closely with the Marketing Head, front desk, admission team, and relevant clinical teams.
• Ethical Marketing & Compliance: Follow hospital policies, patient confidentiality requirements, applicable healthcare laws, and ethical referral practices.

Qualifications & Skills

• Experience: 1–3 years in hospital marketing, referral marketing, healthcare sales, or business development.
• Industry Background: Prior experience in hospitals, healthcare institutions, clinics, or pharmaceutical sales is preferred.
• Doctor Network: Existing professional relationships with paediatricians, gynaecologists, clinics, nursing homes, and hospitals will be an advantage.
• Communication Skills: Excellent communication, interpersonal, negotiation, and relationship-building skills.
• Marketing Skills: Ability to generate new leads, develop referral networks, conduct field visits, and identify business opportunities.
• Field Readiness: Willingness to travel across East Delhi, Ghaziabad, Shahdara, Dilshad Garden, and nearby areas.
• Reporting Skills: Basic knowledge of MS Excel, referral tracking, daily visit reporting, and follow-up management.
• Personal Attributes: Self-motivated, target-oriented, organised, professional, and capable of working independently.
• Education: Graduate in any discipline is preferred.
• Additional Advantage: Experience in paediatric hospital marketing, NICU/PICU service promotion, and doctor relationship management.