Associate Data Analyst
Agoda
Greater Lucknow AreaFresher51m agovia LinkedIn
About the Role
Agoda connects people to destinations and experiences. Data and technology are central to Agoda's culture, driving curiosity and innovation. The Performance Marketing Team is a world leader in online marketing, focused on data-driven programs to improve customer lifetime value. The team comprises analysts, marketing strategists, and data scientists.
Key Responsibilities
- Experiment with text ads, bidding, and campaign structures on search engines like Google, Bing, Baidu, and Naver. Adapt to new product features and implement successful test changes.
- Test, analyze, and optimize campaigns on social media platforms including Facebook, Twitter, and Instagram.
- Analyze data from experiments, develop models for optimization, and build dashboards for account managers.
Requirements & Tech Stack
- Bachelor’s Degree or higher from a top university in a quantitative subject (e.g., computer science, mathematics, economics, engineering, statistics, or science).
- Fresh graduates are welcome (0-1 years of experience).
- Ability to communicate fluently in English.
- Basic business acumen.
- Proficient in statistics and Excel.
- Exposure to data tools such as SAS, R, SPSS, Python, VBA, SQL, and Tableau.
- Familiar with A/B testing concepts.
- Ability to work under close supervision and support projects with guidance.
It’s Great if you Have
- Experience in digital marketing.
- Academic research experience.