Social Media & Content Creator Intern

About the Role

Purple Business is an early-stage, pre-launch AI startup focused on providing AI-powered business growth solutions for small and medium enterprises. We are seeking a Social Media & Content Creator Intern to establish our online presence, create engaging content, and build a community of business owners and marketing enthusiasts. This role offers direct collaboration with the founder and the opportunity to shape the social media identity of an AI startup.

Key Responsibilities

• On-Camera Content Creation & Reels:

• Appear on camera for educational, promotional, and entertaining video content.

• Conceptualize, script, record, edit, and publish high-quality Instagram Reels, YouTube Shorts, and other short-form videos.

• Create engaging content on topics including small business growth, marketing strategies, branding, advertising, customer acquisition, entrepreneurship, AI tools, and business success stories.

• Explain business concepts in simple, interesting, relatable, and engaging ways.

• Experiment with storytelling techniques, hooks, trends, humor, and creative formats to maximize viewer engagement.

• Consistently create multiple high-quality reels while maintaining strong standards for video production, storytelling, and presentation.

• Independently brainstorm and execute original content ideas.

• Social Media Management & Audience Growth:

• Own Purple Business's social media presence, with Instagram as the primary focus.

• Manage and grow the brand's presence across LinkedIn, YouTube Shorts, Facebook, and X (Twitter), where relevant.

• Develop and execute content calendars, posting schedules, and platform-specific growth strategies.

• Create engaging captions, headlines, hooks, descriptions, and calls to action.

• Stay updated on social media trends, viral content formats, algorithm changes, and emerging content opportunities.

• Experiment with different content types to improve reach, engagement, follower growth, and brand awareness.

• Monitor performance metrics such as views, watch time, retention, engagement rate, profile visits, follower growth, and inbound inquiries.

• Community Engagement & Brand Building:

• Actively engage with relevant content posted by entrepreneurs, restaurant owners, small businesses, creators, and marketing communities.

• Respond thoughtfully to comments, messages, mentions, and audience questions across Purple Business's social media accounts.

• Participate in relevant online discussions to increase brand visibility and establish meaningful connections.

• Build relationships with business owners, founders, content creators, and potential customers.

• Help create an engaged community around business growth, entrepreneurship, marketing, and AI.

• Identify opportunities to turn social media engagement into meaningful conversations and potential business leads.

• Collaborations & Partnerships:

• Identify and reach out to small businesses, restaurants, cafes, entrepreneurs, influencers, and content creators for potential collaborations.

• Develop creative collaboration concepts such as joint reels, business interviews, success stories, educational videos, and promotional campaigns.

• Coordinate collaborative content initiatives with business owners and other creators.

• Explore cross-promotion opportunities, co-created content, and community partnerships to increase organic reach.

• Build relationships with relevant micro-influencers and niche creators in the entrepreneurship, marketing, and small business ecosystem.

• Creative Design & Content Production:

• Collaborate with visual designers and motion designers to produce high-quality social media creatives.

• Contribute ideas for Instagram carousels, graphics, thumbnails, video covers, advertisements, and promotional content.

• Maintain a consistent and recognizable visual identity across the brand's social media channels.

• Use AI tools such as ChatGPT and other AI-powered content creation tools for brainstorming, scripting, visual ideation, and content production.

• Independently handle basic video editing, captions, transitions, audio, and other creative elements.

• Founder Collaboration & Content Strategy:

• Work directly with the founder to brainstorm content ideas, develop creative strategies, and establish the brand's social media direction.

• Translate the founder's ideas, product vision, and business insights into compelling and accessible social media content.

• Participate in content brainstorming sessions, creative reviews, and growth strategy discussions.

• Research successful content formats, competitor strategies, and emerging opportunities.

• Develop innovative ideas to position Purple Business as a valuable resource for small business owners.

• Experiment with different messaging, content styles, and audience segments.

• Take ownership of creative initiatives and contribute to the company's long-term brand-building strategy.

Requirements & Tech Stack

• Excellent on-camera confidence and communication skills.
• Strong understanding of Instagram, particularly Reels, content trends, engagement strategies, and organic audience growth.
• Proven ability to create visually appealing, high-quality, and engaging short-form video content.
• Good understanding of storytelling, video hooks, pacing, audience retention, and content structure.
• Experience using video editing tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar.
• Strong creativity and the ability to consistently come up with original content ideas.
• Good written communication skills for captions, scripts, social media posts, and community interactions.
• Understanding of social media growth strategies, audience engagement, and content performance analytics.
• Comfortable reaching out to businesses, creators, and potential collaborators to explore partnerships.
• Ability to independently manage content creation from ideation to final publishing.
• Interest in marketing, entrepreneurship, small businesses, AI, and startup growth.
• Ability to work collaboratively with visual designers, motion designers, and the founding team.
• A proactive attitude, attention to detail, and willingness to experiment, learn, and improve.
• Use of AI tools for content creation.

Bonus

• Graphic Design: Experience with Figma, Canva, Photoshop, or similar design tools.
• Motion Design: Ability to create animated graphics, transitions, and polished video effects.
• AI Content Creation: Experience using AI tools for scripts, creative ideation, image generation, video editing, or production.
• Social Media Growth: Previous experience growing an Instagram page, YouTube channel, or creator account.
• Content Marketing: Understanding of inbound marketing, brand positioning, and converting content engagement into business opportunities.
• Business Knowledge: Familiarity with digital marketing, small business challenges, entrepreneurship, or business strategy.