B2C Mobile App Marketing Consultant

About the Role

Amendss is India’s first AI-powered, psychology-led relationship platform. This is a full-time, on-site role based in Gurugram for a B2C Mobile App Marketing Consultant. The consultant will design and execute mobile-first marketing strategies to drive user acquisition, activation, and retention for Amendss’s consumer app across key channels.

Key Responsibilities

• Planning and managing performance marketing campaigns.
• Coordinating app store optimization (ASO).
• Tracking user behavior and funnel metrics.
• Running experiments to improve conversion rates.
• Collaborating with product, design, and content teams to develop in-app campaigns, push notifications, and personalized journeys.
• Analyzing data and insights to refine targeting, optimize spend, and report on campaign effectiveness.
• Contributing to overall growth strategy in the B2C space.

Requirements & Tech Stack

• B2C mobile app growth experience, including user acquisition, activation, and retention for consumer-facing apps.
• Proficiency in performance marketing across channels such as paid social, search, display, and app install campaigns.
• Hands-on experience with app analytics tools, user funnels, cohort analysis, and data-driven optimization.
• Familiarity with app store optimization (ASO), including keywords, metadata, creative testing, and reviews management.
• Ability to design and run experiments (A/B tests), measure results, and iterate on marketing and product touchpoints.
• Strong collaboration skills to work with product, design, content, and counselling teams on integrated campaigns.
• Excellent written and verbal communication skills and the ability to craft clear, empathetic messaging for end users.
• Comfort working in a fast-paced, early-stage environment, with a user-centric mindset and sensitivity to emotional well-being topics.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Psychology, or a related field.
• Advanced certifications in digital marketing or growth marketing are an advantage.
• Prior experience in healthtech, mental health, wellness, or relationship-focused products is beneficial.