Associate Manager, Category Management

About the Role

The Associate Manager at PhonePe serves in a pivotal role, building and managing the respective category business. This would require you to work closely with various internal and external stakeholders to scale and improve the experience, product features and services that help increase user satisfaction, improve customer experience and grow the category revenue. The role demands a deep understanding of market segment and consumer needs/behavior, and leading strategic and tactical initiatives for the growth of the category.

Key Responsibilities

• Deep understanding of the markets, trends, competitive landscape and consumer behavior, to contribute to the category strategy.
• Active monitoring of the commercial performance for the category.
• Drive cross-functional problem-solving with full ownership of results, leveraging your ability to work with fuzzy / unstructured problem statements and break it down into smaller chunks to build structured, scalable solutions for the category.
• Establishing and maintaining strong relationships with key stakeholders in insurance companies, including executives, business development teams, and product managers, to drive collaboration and mutual success.
• Define KPIs and metrics to track the success and impact of strategic partnerships. Monitor and analyze partnership performance to identify areas of improvement and optimization.
• Collaborate with cross-functional teams - Product, Tech, Operations, Analytics, Growth, Compliance, and Customer Experience to lead category-specific initiatives.
• Work with internal teams including operations, product, and engineering to optimize key category metrics.

Requirements & Tech Stack

• MS Excel
• Dashboard reporting
• Tracking key operations metrics:
• Policy issuance drop-offs
• Turn-around times
• Conversion funnel drop-offs

Qualifications

• Industry Experience: 2 to 4 years of direct, hands-on working experience in the category.
• Insurance experience will be a plus.
• Hands-on Functional Expertise: Demonstrated hands-on experience in managing daily category operations.
• Education:
• Bachelor’s degree in Business Administration, Operations, Commerce, or related fields.
• MBA is a plus.
• Stakeholder Management: Proven ability to coordinate and negotiate effectively with external insurer teams (Underwriters, Claims Desks, Product Heads) and internal cross-functional teams (Tech, Product, Customer Support).