Manager

About the Role

We are looking for a Creative Strategist dedicated to our YouTube channels. This role is responsible for determining what content is produced for the channels. The core function is to transform complex financial topics, market trends, and platform data into high-performing video concepts, hooks, and content formats. This involves a channel specialist mindset, with a deep understanding of YouTube packaging, audience retention mechanics, and narrative pacing.

Key Responsibilities

Format Development & Strategy

• Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.
• Format Ownership: Design and test distinct video formats, determining the best approach for different subjects (e.g., deep-dive breakdown, story-driven narrative, visual experiment).
• Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video prior to scriptwriting, aiming for high click-through rates and early retention.
• Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to refine successful concepts and discontinue underperforming ones.

Narrative & Concept Frameworks

• Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.
• Platform Logic: Apply platform psychology to video structures to ensure complex financial topics are presented clearly, engagingly, and simply for the viewer.
• Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts rapidly.

Requirements & Tech Stack

• Expertise in YouTube packaging.
• Understanding of audience retention mechanics.
• Proficiency in narrative pacing.
• Ability to analyze video retention graphs and engagement metrics.
• Experience with platform psychology.
• Skills in creative strategy and content conceptualization.