Business Development Representative

About The Opportunity

The Business Development Representative (BDR) plays a crucial role at the start of the sales cycle, responsible for sourcing, qualifying, and generating new business through a variety of channels. As the first point of contact for many customers, they act as ambassadors for the company, working with prospects to understand their challenges and create value. The BDR sits at the front of Exclaimer's growth engine, creating pipeline, opening doors, and turning cold conversations into qualified opportunities. This role is for a hungry, ambitious individual with a passion for developing sales attributes and building a long-term career.

Key Responsibilities

• Generating new business opportunities through outbound activity including cold calling, email, and LinkedIn outreach.
• Researching target accounts and identifying key decision-makers and influencers.
• Utilising multi-touch, multi-channel outreach sequences tailored to different personas and industries.
• Booking meetings with senior decision-makers using tools such as Nooks (parallel dialler).
• Clearly articulating Exclaimer’s value proposition and qualifying interest.
• Handling objections confidently and professionally to progress conversations.
• Qualifying and following up on inbound leads (MQLs) to assess fit, need, and buying intent.
• Managing and maintaining accurate pipeline data within our CRM.
• Meeting and exceeding activity, meeting, and pipeline generation targets.
• Working closely with Account Executives to ensure smooth handovers, strong qualification, and clear context.
• Sharing feedback from prospects to help refine messaging, positioning, and product.
• Supporting the development of outbound strategy through testing messaging, experimenting with new approaches, and contributing sales plays.

Requirements & Tech Stack

• Curious first mindset.
• Confidence speaking to prospects over the phone and handling objections.
• Track record of being result-driven and experience of achieving targets.
• A proactive approach to improving performance and developing your skills.
• Resilience and persistence, with the ability to bounce back quickly.
• Strong organisation skills and the ability to manage your time effectively.
• Experience using AI tools to improve productivity and outbound effectiveness.
• A genuine interest in building a long-term career in sales.