Content Creator & Brand Outreach Executive

About the Role

This is a full-time, permanent position at Studio Bhaa and House of Stori. As the PR & Content Executive, you will be responsible for defining how the brands present themselves through content creation, social media storytelling, and retail/event partnerships. This role encompasses ideation, shooting, editing, and publishing video content, as well as acting as a brand representative on camera and building relationships with external partners.

Key Responsibilities

• Content Creation: Ideate, shoot, edit, and upload Reels and short-form videos adhering to brand guidelines.
• On-Camera Presence: Appear in brand videos and behind-the-scenes content, speaking on camera to introduce collections, share styling tips, and convey brand narratives.
• E-commerce Shoots: Capture product and catalogue imagery for the online store.
• Social Media Management: Publish and manage content across LinkedIn, Facebook, Instagram, and WhatsApp for both brands, ensuring consistent and engaging feeds.
• Brand Guidelines: Ensure all content aligns with the visual and tonal guidelines of Studio Bhaa or House of Stori.
• Creative Ideation: Translate trends, culture, and brand moments into compelling content ideas and visual stories.
• Stockist & MBO Outreach: Identify, pitch, and establish connections with multi-brand outlets and stockists to expand retail presence.
• Pop-up & Event Outreach: Research and approach relevant pop-ups, exhibitions, and events for brand participation.
• Tracking & Follow-ups: Maintain a structured system for all outreach, responses, follow-ups, and partnership management.
• Collaboration: Work with the Creative Director / Founder / Sales team to align content and outreach strategies with business objectives.
• Travel: Undertake necessary travel for pop-ups, exhibitions, and offsite events representing Studio Bhaa and House of Stori.

Requirements & Tech Stack

• Hands-on experience shooting and editing Reels or short-form video.
• Proficiency in operating a camera, including lighting and framing for both social media and e-commerce shoots.
• Ability to manage content creation end-to-end: ideation, shooting, editing, and uploading.
• Confidence and a natural, engaging presence on camera.
• Strong spoken communication skills in English, with the ability to speak clearly and expressively on camera.
• Working knowledge of LinkedIn, Facebook, Instagram, and WhatsApp, including platform-specific formats and audience engagement.
• Awareness of current social media trends and formats, with an understanding of what resonates with a young, fashion-forward audience.
• Clear, professional written and verbal communication skills, particularly for outreach and follow-ups.
• High level of organization and dependability, with the ability to manage multiple brands, conversations, and deadlines.
• Must possess a personal laptop for daily task execution.
• A proactive, curious, and solution-driven collaborative approach.
• Passion for fashion and brand building.

Qualifications

• 0 to 3 years of experience in content creation, social media, fashion, or brand communication. Freshers with a strong portfolio are encouraged to apply.
• Experience in PR, retail partnerships, or brand outreach is a plus but not mandatory if demonstrated through a strong portfolio.
• A portfolio or work samples are mandatory for consideration, including Reels, e-commerce shoots, and at least one video featuring on-camera presentation.