Performance Marketing Executive
Let's Build Brands
Saket, Delhi, India6h agovia LinkedIn
About the Role
The PPC Manager is a full-time, on-site role based in Saket.
Key Responsibilities
- Plan, execute, and optimize pay-per-click (PPC) campaigns across search engines and social platforms.
- Conduct keyword research.
- Manage ad budgets.
- Write and test ad copy.
- Set up targeting and bidding strategies to drive qualified traffic and leads.
- Monitor campaign performance daily.
- Analyze web analytics and conversion data.
- Provide clear reports and insights to improve return on ad spend (ROAS).
- Collaborate with the digital marketing and creative teams to align PPC campaigns with broader marketing objectives, landing page strategies, and brand messaging.
- Keep up with platform updates, industry trends, and best practices.
Requirements & Tech Stack
- Proficiency with major ad platforms (e.g., Google Ads, Meta Ads Manager).
- Experience with remarketing, display, and YouTube campaigns is preferred.
- Strong analytical skills.
- Proficiency with Excel.
- Reporting skills.
- A/B testing.
Qualifications
- Strong digital marketing skills, including Digital Marketing and Marketing, with hands-on experience in performance-based campaigns.
- Experience in lead-focused activities such as Lead Generation, with the ability to design and optimize campaigns for conversions.
- Knowledge of data and measurement tools, including Web Analytics, to track, interpret, and report on campaign performance.
- Familiarity with social platforms and campaign execution using Social Media Marketing in conjunction with PPC strategies.
- Attention to detail and comfort working with numbers.
- Effective communication and collaboration skills to work with cross-functional teams and present performance insights clearly.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in PPC campaign management.