Performance marketing specialist

Performance Marketing Specialist

About the Role

• Full-time, on-site role in Delhi.
• Salary up to 50k per month, depending on experience and skills.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across digital channels to drive qualified leads and conversions.
• Monitor campaign performance, analyze data, and run A/B tests.
• Adjust targeting, creatives, and budgets to improve ROI.
• Collaborate with internal stakeholders to define campaign objectives.
• Prepare performance reports and present insights and recommendations.
• Ensure alignment with brand guidelines.
• Maintain accurate tracking.
• Stay updated on performance marketing trends and tools.

Requirements & Tech Stack

• Analytical Skills and Data Analysis capabilities.
• Effective Communication skills.
• Performance Management skills.
• Performance Testing skills (including A/B testing and experimentation).
• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads) is beneficial.
• Familiarity with web analytics tools is beneficial.
• Basic understanding of SEO and conversion rate optimization is beneficial.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred.
• Prior experience in performance marketing or digital marketing is preferred.