Business development and Marketing

Business Development and Marketing

Business Development Executive Responsibilities

• Assist senior team members with day-to-day business development activities and tasks.
• Identify potential clients and generate new business leads through online research and other channels.
• Conduct market research to identify business opportunities and understand industry trends.
• Reach out to prospective clients through emails, calls, LinkedIn, and other communication channels.
• Build and maintain relationships with existing and potential clients.
• Understand client requirements and coordinate with internal teams to propose suitable solutions.
• Assist in preparing business proposals, presentations, and client-facing documents.
• Maintain lead and client information in the CRM and follow up on business opportunities.
• Support business meetings, networking activities, and events to explore new opportunities.

Marketing Executive Responsibilities

• Plan and execute digital marketing activities across various online platforms.
• Work on SEO, keyword research, website optimization, and content marketing.
• Manage social media platforms and assist in creating engaging content.
• Support lead generation campaigns and monitor campaign performance.
• Assist in planning, organizing, and coordinating events, exhibitions, and promotional activities.
• Support offline marketing initiatives, including promotional campaigns, brand awareness activities and event-related marketing.
• Track website traffic, campaign performance, and engagement metrics to identify improvement opportunities.
• Coordinate with the content, design, and business teams to execute marketing campaigns effectively.