Business Development Executive

About the Role

FirstDraft Studio is seeking a confident, proactive, and results-driven Business Development Executive to acquire new clients in India and international markets, particularly Dubai. This role involves both inbound and outbound sales, covering the entire sales cycle from lead generation to closing deals.

Key Responsibilities

• Inbound Sales & Lead Management
• Handle incoming leads from Meta Ads, Instagram, WhatsApp, website enquiries, and referrals.
• Conduct discovery calls to understand client requirements, budgets, and timelines.
• Qualify leads and recommend suitable services and packages.
• Share proposals, handle objections, negotiate, and close deals.
• Follow up consistently to convert enquiries into paying clients.
• Outbound Lead Generation & Prospecting
• Research and identify potential clients across India, UAE, and other target markets.
• Source and build targeted prospect lists using LinkedIn, Google, business directories, and lead-generation tools.
• Collect and organise relevant business information and publicly available professional contact details.
• Identify businesses that could benefit from FDS services.
• Execute outbound outreach through cold emails, LinkedIn, calls, and other approved channels.
• Personalise outreach messages to generate interest and book discovery calls.
• Maintain a consistent pipeline of qualified outbound opportunities.
• Sales Calls & Deal Closure
• Confidently conduct phone and video calls with founders, entrepreneurs, and business owners.
• Understand business challenges and recommend appropriate creative and marketing solutions.
• Present FDS services, pricing, deliverables, and processes clearly.
• Handle pricing objections, competitor comparisons, and negotiations.
• Prepare and share proposals and move prospects towards closure.
• Coordinate with internal teams for smooth client onboarding.
• CRM & Sales Pipeline Management
• Maintain accurate records of inbound and outbound leads.
• Track prospecting activity, follow-ups, meetings, proposals, and deal stages.
• Keep the CRM updated and ensure timely follow-ups.
• Track reasons for lost deals and identify opportunities to improve conversions.
• Share regular sales pipeline and performance reports.

Requirements & Tech Stack

• 0–2 years of experience in sales, business development, or lead generation.
• Excellent spoken and written English communication skills.
• Confidence in speaking with founders, business owners, and decision-makers.
• Strong research, prospecting, and lead-generation skills.
• Comfortable with cold outreach, sales calls, and follow-ups.
• Ability to understand client requirements and recommend relevant solutions.
• Good negotiation, objection-handling, and relationship-building skills.
• Organised, self-driven, and comfortable working towards sales targets.
• Willingness to learn about branding, website development, digital marketing, and creative services.
• Good to Have:
• Experience in a creative agency, digital marketing agency, or service-based business.
• Familiarity with LinkedIn Sales Navigator, Apollo, Google Maps, or similar prospecting tools.
• Experience with CRM platforms such as ClickUp or HubSpot.
• Basic understanding of Shopify, branding, websites, social media, and Meta Ads.
• Experience selling services to UAE or international clients.

Key Performance Indicators (KPIs)

• Number of qualified outbound leads sourced.
• Outbound outreach activity and response rates.
• Discovery calls booked through inbound and outbound channels.
• Lead-to-client conversion rate.
• Monthly revenue generated from closed deals.
• Follow-up consistency and CRM accuracy.
• Quality of lead qualification and client communication.