Confluent Demand Strategy Professional

About the Role

As a Demand Generation Professional for the Confluent Business at IBM, you will drive engagement, pipeline growth, and client relationship building through integrated, cross-brand strategies. This role requires deep expertise in developing and executing global demand and targeted demand strategies, leveraging data-driven insights to identify client segments and cohorts, and collaborating with sales organizations to align with business priorities.

Key Responsibilities

• Demand Strategy Development: Develop and execute integrated, cross-brand strategies that drive engagement, pipeline growth, and client relationship building.
• Client Journey Design: Design and execute programmatic omni-channel client journeys in support of demand motions.
• Initiative Ownership: Own strategic initiatives, including CxO Program and Event orchestration, to ensure collaboration and consistency across teams.
• Event Orchestration: Build and manage the demand plan for major global, cross-brand events, collaborating across teams to ensure unified messaging and maximum business impact.
• Campaign Design: Design and deliver end-to-end cross-sell and up-sell campaigns targeting specific buying groups through a multi-channel mix.
• Performance Monitoring: Monitor, analyze, and report on campaign performance, optimizing demand strategies based on measurable outcomes.
• Segment Analysis: Identify and prioritize account segments using data-driven insights to develop demand plans for identified cohorts.

Requirements & Tech Stack

• Deep Understanding of client segment business performance, including current and future quarter pipeline status, offering performance, and key deals status.
• Experience with identifying cohorts and developing demand plans using data-driven insights to drive demand for technology and/or consulting solutions.
• Ability to design and execute programmatic omni-channel client journeys in support of demand motions.
• Experience with establishing strong partnerships with sales organizations to ensure tight alignment with business and market priorities.
• Experience with monitoring, analyzing, and reporting on campaign performance to optimize demand strategies based on measurable outcomes.

Qualifications

• Deep expertise in analyzing data to drive demand strategies and identify client segments.
• Ability to leverage data-driven insights to develop and execute targeted demand strategies.
• Understanding of market priorities and business performance to inform demand strategies.