Digital Marketing & Brand Strategy Intern

About the Role

Punekar Group is launching The Beautè Project, an affordable premium beauty brand for the next generation of Indian consumers, blending contemporary brand thinking with Indian beauty and wellness knowledge. We seek a creative, digitally savvy, and execution-oriented individual to build the venture's digital presence, social media identity, content strategy, and online brand awareness. This role offers an opportunity to work at the intersection of digital marketing, content creation, social media, influencer marketing, and brand strategy, contributing directly to an emerging consumer brand.

Role Overview

The Digital Marketing & Brand Strategy Intern will collaborate with the Punekar Group team to develop and execute digital marketing initiatives for The Beautè Project. The role will focus on managing social media, developing content ideas, researching digital trends, coordinating influencer collaborations, and supporting digital campaigns. The intern will contribute to building a consistent brand identity, growing online engagement, and translating brand positioning into effective digital communication. This is a hands-on opportunity to understand how a consumer brand builds its digital presence from the ground up, combining creative thinking with data-driven marketing and practical execution.

Key Responsibilities

• Social Media Management: Assist in planning, managing, and growing the brand’s social media presence, particularly on Instagram and other relevant digital platforms. Develop content calendars, identify relevant trends, and maintain consistency in brand communication.
• Content Strategy & Creation: Develop ideas for reels, carousels, stories, static posts, short-form videos, and other digital formats. Write captions, content briefs, creative concepts, and campaign copy aligned with the brand’s identity and target audience.
• Digital Marketing & Campaigns: Support the planning and execution of digital marketing campaigns for brand awareness, audience engagement, product launches, and customer acquisition.
• Creative Research & Trend Analysis: Track emerging trends in beauty, skincare, cosmetics, Ayurveda, fashion, and digital culture. Analyze competitor brands, successful campaigns, viral content formats, and consumer preferences to identify opportunities.
• Influencer & Creator Marketing: Identify relevant influencers, beauty creators, and digital personalities. Assist with creator research, outreach, collaboration planning, campaign coordination, and performance tracking.
• AI-Assisted Content & Marketing: Explore and use AI tools to develop content concepts, generate creative assets, produce marketing videos, brainstorm campaign ideas, and improve the efficiency of digital marketing workflows.
• Performance Marketing & Analytics: Monitor social media insights, reach, impressions, engagement, follower growth, and campaign performance. Help interpret results and recommend improvements to content and marketing strategies.
• Digital Brand Development: Ensure digital communication, creative assets, and social media content consistently reflect the brand’s positioning, visual identity, tone of voice, and target audience.
• Website & E-commerce Support: Assist with website content, product descriptions, landing-page communication, Search Engine Optimisation (SEO), and other digital initiatives that support the brand’s online visibility and future sales.
• Execution & Coordination: Coordinate with designers, creators, influencers, vendors, and internal stakeholders to ensure timely delivery of content and marketing projects.

Qualifications

• Academic Background: Candidates pursuing or holding a Master’s degree in Marketing, Management, Business Administration, Digital Marketing, Communications, or a related discipline from a leading institution are preferred.
• Digital & Social Media Understanding: A strong understanding of Instagram, reels, short-form video, social media trends, digital communities, and online consumer behaviour.
• Creative Thinking: Ability to generate fresh content ideas, develop engaging communication, and identify what makes digital content relevant, shareable, and effective.
• Content & Communication Skills: Strong written communication, caption writing, copywriting, and storytelling abilities. Familiarity with visual content formats and creative briefs is an advantage.
• Analytical Approach: Ability to interpret engagement metrics, research competitors, and use performance insights to improve content and campaign effectiveness.
• Ownership & Execution: Proactive, organised, and comfortable taking responsibility for projects from ideation through execution.
• Interest in Beauty & Lifestyle: A genuine interest in skincare, cosmetics, wellness, lifestyle brands, consumer behaviour, and Gen Z culture.

Tools & Platforms

Familiarity with Canva, CapCut, Instagram, Meta Business Suite, Google Analytics, Google Trends, and AI-powered content creation tools will be an advantage. Experience with Meta Ads, SEO, or e-commerce platforms is a plus.

Who Should Apply?

This role is suited to someone who understands that digital marketing involves identifying the right audience, developing compelling content, building a recognizable brand identity, and continuously improving performance through experimentation and analysis. If you actively follow digital trends, understand why certain reels go viral, notice how beauty brands communicate with consumers, and enjoy turning ideas into content, this opportunity will allow you to apply those interests in a real business environment. You will gain practical exposure to social media strategy, content creation, influencer marketing, digital campaigns, AI-assisted marketing, and brand building.

Interested candidates may share their CV along with relevant proof of work, including social media pages managed, content created, campaign portfolios, design samples, reels, marketing projects, or other relevant experience to office@punekargroup.com.