Marketing Communications Assistant (71108)

About the Role

The Marketing Communications Assistant, reporting to the Director of Marketing, will support the development and implementation of integrated marketing campaigns to increase awareness, engage prospective students, and achieve enrollment goals. This role involves collaborating with program staff to create compelling content highlighting courses, faculty, students, alumni, and events. The ideal candidate is a strong communicator with a passion for storytelling, digital media, and data-informed creative problem-solving, comfortable managing multiple projects and eager to learn new marketing tools and strategies.

Key Responsibilities

• Assist the Director of Marketing in planning, creating, and publishing engaging content for social media, websites, email campaigns, print materials, and other marketing channels, staying aware of trends and new tactics.
• Collaborate with program staff and instructors to develop content supporting strategic communication goals.
• Create audience-focused campaigns to increase website traffic, social media engagement, and prospective student inquiries.
• Help optimize digital marketing campaigns across multiple platforms.
• Monitor website, email, and social media analytics to evaluate campaign performance and identify improvement opportunities.
• Prepare reports summarizing marketing performance and providing actionable insights.
• Assist with scheduling, organizing, and tracking projects.
• Support a welcoming environment and accessibility through thoughtful and inclusive communications.

Requirements & Tech Stack

• Minimum of two years of professional or internship experience in marketing, communications, public relations, journalism, or a related field.
• Experience creating digital content using photography, video, and graphic design tools.
• Familiarity with social media marketing, email marketing, and digital advertising.
• Experience using project management tools, Google Shared Drive/Forms, Google DataStudio, Microsoft Office, Adobe Creative Cloud, and content management systems (CMS) is preferred.
• Experience using marketing analytics tools such as Google Analytics, Salesforce, Meta Business Suite, or similar platforms is desirable.

Qualifications

• Bachelor's degree in Marketing, Communications, Media Studies, Graphic Design, or a related field preferred.
• Higher Education experience is preferred.
• Strong writing, editing, and visual communication skills.
• Self-directed, collaborative team member with decision-making skills.
• Creative thinker with excellent organizational and time management abilities.
• Comfortable managing multiple priorities in a collaborative, fast-paced environment.
• Ability to analyze marketing data and use insights to improve campaign performance.
• Strong interpersonal skills to work effectively with faculty, staff, and external partners.
• Curious, proactive, and eager to learn new technologies and marketing techniques.
• Commitment to inclusive communications and representing diverse audiences.

This is a part-time, 24 hours/week, remote position.