Social Media Management Assistant

About the Role

We are looking for a highly organized, detail-oriented, and resourceful Social Media Coordinator to manage social media accounts for clients across the United States and international markets. This role involves building out and maintaining multiple client social media accounts, coordinating content creation, and ensuring all agreed-upon deliverables are completed within each client's monthly retainer period. We use AI tools extensively, including ChatGPT and Claude, to streamline content creation and graphic design.

Key Responsibilities

Client Account Setup and Coordination

• Build out and organize client social media accounts using information provided in a central spreadsheet.
• Review client information, identify which accounts and tasks should be prioritized, and organize work accordingly.
• Set up and maintain client profiles, including relevant profile information, descriptions, branding, and other required details.
• Track account setup progress, outstanding tasks, and monthly deliverables across the client portfolio.
• Ensure all assigned client accounts are properly established and maintained.

AI-Assisted Content Creation

• Use ChatGPT and Claude to assist with content creation, caption writing, graphic generation, and content repurposing.
• Create professional, executive-positioned social media graphics and posts that reflect each client's expertise, industry, and professional standing.
• Quickly switch between clients while maintaining their individual brand identities, colour palettes, typography, visual styles, and tone of voice.
• Apply client-specific style guides and brand guidelines consistently.
• Repurpose website content, articles, biographies, and other existing materials into suitable social media posts.
• Review and refine AI-generated content to ensure accuracy, quality, and brand consistency.

Publishing and Workflow Management

• Ensure all agreed-upon monthly posts and deliverables are completed within each client's retainer month.
• Organize publishing schedules across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Maintain clear records of completed and outstanding work.
• Follow established workflows and communicate progress regularly.
• Identify bottlenecks, inefficiencies, and opportunities to improve the existing workflow.

Requirements & Tech Stack

• Strong written English and attention to detail.
• Good organizational skills and the ability to manage multiple clients simultaneously.
• Comfort working with large spreadsheets and structured client information.
• Ability to identify priorities, follow processes, and track work accurately.
• Familiarity with ChatGPT and Claude for content creation and graphic generation.
• Strong visual judgment, including an understanding of colour palettes, typography, spacing, composition, and professional design.
• Ability to interpret client-specific brand guidelines and adapt quickly between different visual identities.
• Familiarity with Canva or similar design tools is an asset.
• Ability to work independently, meet deadlines, and handle client information confidentially.
• Reliable internet access and consistent communication.
• Experience with social media account setup, spreadsheet-based operations, or international clients is an asset.

Qualifications

• Resourceful, organized, visually intuitive, and comfortable using AI tools to work efficiently without compromising quality.
• Ability to take information from a spreadsheet, understand what needs to be done for each client, establish priorities, and systematically complete the required work with minimal supervision.
• Comfortable adapting to different client brands, recognizing what looks professional, and refining AI-generated content until it meets the required standard.
• Ability to follow an existing workflow reliably is essential.
• Ability to identify ways to improve that workflow, reduce manual work, and increase efficiency as the client portfolio grows.