Content Strategist [Hindi]
Primetrace
Bengaluru, Karnataka, India2h agovia LinkedIn
About the Role
At Crafto, we are building content that connects with millions through relatable quotes, wishes, and status videos. We are looking for someone who truly understands the Bharat audience (Tier 2, 3 & 4 markets) – someone who knows what people watch, share, and connect with, and can spot the next viral creative before everyone else does.
Key Responsibilities
- Discover trending and high-potential status videos, creators, and creatives across Instagram Reels, YouTube Shorts, and other platforms.
- Identify content that resonates with Bharat audiences across devotional, good morning, good night, suvichar, and other relatable categories.
- Understand the nuances of visuals, editing styles, hooks, sound, music, and effects that make short-form videos engaging.
- Work with the ads directly to test, launch, and manage creatives for Meta Ads (Facebook & Instagram).
- Track creative performance and use insights to identify winning formats, discover new trends, and improve future creatives.
Requirements & Tech Stack
- Experience in a fast-paced content, creator, or performance marketing environment.
- Deep understanding of the content consumption habits and cultural nuances of India's Tier 2, 3 & 4 audiences.
- A sharp eye for viral trends, relatable storytelling, visuals, audio, and emerging creative formats.
- Hands-on experience sourcing, evaluating, or managing creatives for digital campaigns.
- Experience with Meta Ads is a strong advantage.
- Fluent in Hindi.
- Comfortable working from our Bommanahalli, Bangalore office.
- Someone who lives and breathes short-form content, understands what clicks with the Bharat audience, and can turn that understanding into high-performing ad creatives.