Brand Development Specialist

About the Role

The Brand Development Specialist is a full-time, on-site role based in Chennai, focused on building and strengthening brand presence for clients of Franchise India Brands Limited. This role involves developing and executing brand strategies, supporting brand positioning initiatives, and ensuring consistency across all marketing and communication touchpoints.

Key Responsibilities

• Conduct market and competitor analysis.
• Collaborate with internal teams and clients to refine brand identity.
• Prepare brand guidelines and messaging frameworks.
• Work on brand planning for franchise and business expansion projects.
• Coordinate with design and marketing teams to implement branding campaigns.
• Monitor brand performance metrics.
• Prepare client presentations, reports, and proposals.
• Maintain clear communication with stakeholders to align brand initiatives with business objectives.

Requirements & Tech Stack

• Proficiency in MS Office and presentation tools.

Qualifications

• Strong skills in Brand Strategy and Brand Development.
• Skills in Brand Management and Branding.
• Excellent Communication skills.
• Ideally have experience in marketing, market research, or franchise/business development environments.
• Preferred: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong analytical abilities.
• Attention to detail.
• Capacity to manage multiple projects in a fast-paced, client-focused setting.