HR (Employer Branding), PWD

About the Role

Udaan is Myntra’s initiative offering a six-month paid employment opportunity for people with disabilities, designed to facilitate a smooth transition to work. This role is within the Employer Branding team, focused on creating and amplifying stories that attract talent to Myntra.

Key Responsibilities

• Campaign Ideation & Concepting: Spot opportunities, brainstorm ideas, and develop creative campaigns to make Myntra stand out to talent.
• Social & Digital Storytelling: Create social posts, reels, videos, infographics, podcasts, photo stories, and other digital formats to showcase people, culture, and the workplace.
• Trend & Culture Spotting: Identify emerging social trends, formats, and cultural moments and make them relevant to Myntra’s employer brand.
• Story Hunting & Collaboration: Discover interesting stories across Myntra and collaborate with employees and leaders to create authentic narratives.
• Internal Amplification: Develop content from employee stories, leadership updates, and internal initiatives to drive engagement and pride within the organization.
• Event & Initiative Storytelling: Capture experiences and moments from events, webinars, and programs to showcase the employee experience.
• Campus & Early Talent Branding: Partner with Talent Acquisition to create campaigns, digital activations, and storytelling initiatives for students and early-career talent.
• Employer Reputation: Help shape Myntra’s voice on platforms like LinkedIn and Glassdoor by monitoring sentiment and identifying opportunities.
• Awards & Recognition: Identify and package stories for employer-brand awards and external recognition.
• Data & Insights: Track content and campaign performance, understand audience resonance, and use insights for improvement.

Requirements & Tech Stack

• Creative & Storytelling Skills: Strong writing and storytelling ability.
• Ideation & Concepting: Ability to brainstorm ideas and develop creative concepts.
• Digital & Social Media: Good understanding of social media platforms and digital content formats. Hands-on experience creating content for platforms such as LinkedIn or Instagram is a plus.
• Visual & Content Creation: Experience with tools such as Canva, Photoshop, CapCut, or other design/video-editing platforms. Familiarity with AI-powered creative tools is a plus.
• Audience & Brand Thinking: Ability to understand different talent audiences and shape brand perception.
• Collaboration & Ownership: Comfortable working with different teams and stakeholders, taking ownership of projects.
• Data & Insights: Basic understanding of social media and campaign metrics.

Qualifications

• Graduate or Post-Graduate in any discipline.
• Exposure through internships, projects, or coursework in employer branding, marketing, communications, social media, content, advertising, or related fields.

Why Join Us

• Freedom to experiment, learn, and make a real impact.
• Exposure to live employer-brand campaigns, social storytelling, talent marketing, events, employee engagement, digital platforms, and workplace communications.
• Udaan offers a curated six-month paid journey designed exclusively for Persons with Disabilities, combining structured onboarding, mentorship, customized learning, and workplace support.
• Opportunity to transition into full-time roles and build a sustainable future at Myntra.
• Inclusive environment that celebrates authenticity and belonging.