Business Development Executive

About The Growth Square

The Growth Square is a LinkedIn growth studio focused on building personal brands for founders and senior leaders. Their work aims to transform how clients think into content that builds authority and attracts opportunity. The company has worked with over 300 founders and executives, generating over 500M organic views and more than $10M in client leads. They serve clients in over 21 countries across various industries including venture capital, finance, marketing, health, manufacturing, real estate, fashion, the creator economy, and sustainability.

The Role

The Growth Square is hiring a Business Development Executive to expand their reach to founders and CXOs via LinkedIn. This role involves identifying high-quality prospects, initiating genuine conversations, nurturing leads, and handing them to the sales team at the opportune moment, ultimately bringing new business into the pipeline.

Key Responsibilities

• Prospect Research: Identify and shortlist founders and CXOs who are a strong fit for the company and its clients, evaluating each company for affordability, need, and brand relevance. Focus on precise targeting rather than raw volume.
• LinkedIn Outreach Execution: Build and manage outreach campaigns, including one thoughtful opening message followed by four well-timed follow-ups. Track conversations with the goal of creating replies.
• A/B Testing and Continuous Improvement: Test different scripts and angles, compare results, and refine messaging weekly.
• Tools and Tracking: Utilize Apollo and AI platforms to build prospect lists, use trackers to document daily progress, and maintain a clean pipeline.
• Lead Handover: Coordinate internally to hand off warm leads to the sales team with full context, ensuring momentum is maintained.

Requirements & Tech Stack

• Proficiency with Apollo and AI platforms.
• Experience with spreadsheets and tracking systems.

Qualifications

• Clear, human-sounding written and verbal communication skills, getting to the point without sounding templated.
• Strong understanding of LinkedIn's culture and user response patterns.
• A real research instinct and the discipline to study and shortlist before reaching out.
• Comfort with tools like Apollo, spreadsheets, and AI assistants.
• A genuine hunger to learn the craft of sales, persuasion, and conversion.
• Ability to handle rejection without losing energy.
• Comfortable speaking with founders.

Bonus points if:

• Previous experience in outreach (LinkedIn, cold DM, or cold email).
• Enjoyment of testing scripts and improving performance.
• Ability to handle rejection without losing energy.
• Natural confidence in speaking with founders.

This role is not for you if:

• You dread follow-ups.
• You take rejection personally.
• You dislike tracking and systems.
• You prefer a loosely defined "creative sales" role with no structure.
• You struggle to stay consistent.