Brand Stragestist (D2C/skincare/beauty)
HR TEAM
Noida, Uttar Pradesh, India3h agovia LinkedIn
About the Role
The Brand Strategist (D2C/skincare/beauty) role is a full-time, on-site position based in Noida.
Key Responsibilities
- Develop and refine brand positioning, messaging, and identity for skincare and beauty brands, ensuring consistency across digital, retail, and promotional touchpoints.
- Conduct market and competitor analysis.
- Understand consumer behavior.
- Translate insights into clear brand strategies and campaign ideas.
- Collaborate closely with marketing, sales, and creative teams to align brand initiatives with business objectives and revenue targets.
- Monitor brand performance.
- Track key metrics.
- Recommend adjustments to improve engagement, retention, and brand equity.
Requirements & Tech Stack
- Brand Strategy
- Brand Management
- D2C, skincare, or beauty categories
- Communication skills
- Branding principles (positioning, messaging, visual identity)
- Exposure to Sales-related activities (aligning brand campaigns with commercial goals, supporting go-to-market plans)
- Ability to analyze market data, consumer insights, and performance metrics to inform strategic decisions.
- Strong collaboration skills and ability to work cross-functionally with marketing, sales, and creative teams.
Qualifications
- Relevant experience in consumer marketing, product launch planning, or digital brand building is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience in skincare/beauty or D2C brands is an advantage.