Digital Marketing Executive

About the Role

The Digital Marketing Executive is a full-time, on-site role based in Bengaluru South at J2D Technologies, a technology solutions provider.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search, social media, email, and display channels.
• Manage social media accounts.
• Create and publish digital content.
• Track campaign performance.
• Prepare reports on key metrics.
• Collaborate with sales, content, and design teams to align marketing initiatives with business goals and brand guidelines.
• Research market trends, audience behavior, and competitors to refine strategies and improve lead generation and brand awareness.

Requirements & Tech Stack

• Strong skills in core digital marketing disciplines, including SEO, SEM, social media marketing, and email marketing.
• Skills in content creation and management, including copywriting, basic graphic design, and experience with content management systems.
• Analytical skills, including proficiency with web analytics tools (e.g., Google Analytics), campaign tracking, and reporting on performance metrics.
• Familiarity with marketing automation platforms, CRM tools, and lead generation techniques.
• Excellent communication and collaboration skills.

Qualifications

• Relevant academic background in Marketing, Business, Communications, or a related field.
• Professional certifications in digital marketing are an advantage.
• Prior experience in a digital marketing role, preferably within technology or IT services.
• Demonstrated ability to manage multiple campaigns simultaneously.