Digital Marketing Specialist

About the Role

Hiredbuddy is seeking a motivated and detail-oriented Digital Marketing Specialist to join our marketing team. This remote, entry-level role offers growth opportunities and a collaborative team environment. Ideal for recent graduates passionate about digital marketing.

Key Responsibilities

• Assist in the creation and curation of content for social media (Instagram, LinkedIn, Twitter, Facebook, etc.) and ensure a consistent posting schedule.
• Help to manage email marketing campaigns using platforms like Mailchimp or HubSpot, including list segmentation, A/B testing, and performance tracking.
• Perform keyword research and on-page SEO optimization for website pages and blog posts to improve organic search rankings.
• Monitor and report on key performance indicators (KPIs) such as website traffic, conversion rates, and social media engagement using tools like Google Analytics and social media insights.
• Support the execution of paid advertising campaigns, including ad copy creation, audience targeting, and bid adjustments on platforms like Google Ads and Facebook.
• Conduct competitor research to identify trends and opportunities.
• Collaborate with the design team to create visual assets that align with campaign goals.
• Stay up-to-date with industry trends and best practices in digital marketing.

Requirements & Tech Stack

• Foundational understanding of marketing principles.
• Familiarity with common digital marketing tools.
• Strong written and verbal communication skills.
• Excellent organizational and time-management skills.
• Ability to work independently in a remote environment and manage multiple tasks simultaneously.
• Proactive attitude and willingness to learn new tools and techniques.
• Microsoft Office Suite and Google Workspace proficiency.
• Social media management tools (e.g., Hootsuite, Buffer) a plus.
• Analytics tools (e.g., Google Analytics) a plus.
• Content creation (graphic design, video editing) a bonus.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 0-2 years of experience in digital marketing or a related internship.
• Basic understanding of digital marketing channels, including social media, email, SEO, and paid advertising.