Influencer Marketing Executive

About Zapplr Media

Zapplr Media is a Kochi-headquartered influencer marketing agency focused on South India. We plan and execute creator campaigns for consumer brands, film releases, music launches, and OTT titles, working with creators across Malayalam, Tamil, Telugu, and Kannada markets.

About the Role

We are hiring an Influencer Marketing Executive to execute creator campaigns end-to-end from our Kochi office. You will own the day-to-day delivery of campaigns on our operations team.

• Role: Influencer Marketing Executive
• Location: Kochi, Kerala (on-site, full-time)
• Reports to: Manager – Influencer Marketing / Head of Operations

Key Responsibilities

Campaign Execution

• Execute influencer campaigns end-to-end: creator onboarding, briefing, content timelines, approvals, go-live, and wrap-up.
• Maintain the campaign tracker daily: creator status, deliverables, deadlines, content links, and payments.
• Follow up with creators to get drafts, revisions, and final posts delivered on time.
• Review creator content against the brief and brand guidelines before it goes to the client.
• Track live posts, collect links, screenshots, and insights, and flag issues the same day.

Creator Sourcing and Management

• Shortlist creators that match the brief by language, category, audience, and budget.
• Reach out to creators and managers, negotiate rates, and close deliverables within budget.
• Build and update Zapplr's creator database with rates, contacts, past performance, and notes.
• Keep creator relationships warm: quick responses, clear briefs, timely payment coordination.

Coordination and Reporting

• Work with the Client Servicing team on brief clarifications, approvals, and client feedback.
• Coordinate with finance on creator agreements, invoices, and payout requests.
• Prepare campaign reports with reach, views, engagement, and learnings at the end of every campaign.
• Spot trends, formats, and new creators across Instagram and YouTube in South Indian markets.

Requirements & Tech Stack

Must-have

• 0–2 years in influencer marketing, social media, digital marketing, or agency operations; strong freshers with internship experience are welcome.
• Deep familiarity with Instagram and YouTube — formats, creators, trends — especially in Malayalam and other South Indian markets.
• Organised and deadline-driven: comfortable running 5–10 creators and multiple deliverables at once.
• Clear written and spoken communication in English and Malayalam; Tamil, Telugu, or Kannada is a strong plus.
• Working comfort with Google Sheets / Excel and tracker-based work.
• Willing to work on-site in Kochi, full-time.

Good to have

• Existing creator or talent-manager contacts in South India.
• Experience negotiating creator rates or managing vendor relationships.
• Basic understanding of campaign metrics (reach, views, engagement rate, CPV).
• Interest in Malayalam cinema, music, and OTT content.

What we offer

• Hands-on ownership of real campaigns for recognised brands, films, and OTT titles from day one.
• A clear growth path: Executive → Lead → Manager within the operations team.
• A small, fast-moving team where your work is visible and decisions are quick.
• Direct exposure to South India's creator economy across four languages.
• Compensation as per industry standards.