Insights Associate

About the Role

The Bluebird Group is seeking an Insights Associate to transform consumer, category, and performance data into actionable recommendations that drive growth. This role sits at the intersection of analytics, category strategy, shopper behavior, and retail performance.

Key Responsibilities

• Consumer & Shopper Insights
• Analyze shopper behavior, purchase trends, and category performance to understand consumer decisions.
• Identify consumer needs, motivations, and purchase drivers through quantitative and qualitative research.
• Monitor changes in shopper behavior and recommend actions based on emerging insights.
• Support teams with consumer-focused recommendations for business growth and performance improvement.
• Market, Trend & Competitive Analysis
• Conduct category, competitive, and market research to identify emerging trends and growth opportunities.
• Monitor retail and industry dynamics to understand shifts in consumer demand and retailer priorities.
• Evaluate competitor activity, assortment strategies, pricing, and promotional trends.
• Identify opportunities to strengthen client market position and grow category share.
• Retail & Category Strategy
• Evaluate assortment, pricing, distribution, and category performance opportunities across retail channels.
• Analyze product performance and identify opportunities for expansion, optimization, or innovation.
• Support recommendations for new items, line extensions, pricing strategies, and category growth initiatives.
• Prioritize opportunities that drive the greatest business impact for clients and internal teams.
• Data Analysis & Business Insights
• Analyze large datasets to identify trends, risks, opportunities, and performance drivers.
• Develop recurring reports, scorecards, dashboards, and business summaries.
• Support pricing analysis, category reviews, and performance tracking initiatives.
• Translate complex data into actionable insights and strategic recommendations.
• Help teams use data more effectively to inform decision-making.
• Data Storytelling & Reporting
• Transform insights into clear, compelling presentations, reports, and visualizations.
• Deliver findings in an actionable and easily understood manner for stakeholders.
• Support client presentations, internal planning sessions, and strategic discussions.
• Ensure insights are communicated clearly and aligned with business objectives.
• Cross-Functional Collaboration
• Partner with Sales, Search, Insights, Retail Media, and Client teams to support business priorities.
• Collaborate across functions to ensure insights align with strategic objectives and timelines.
• Support shared KPIs and performance measurement initiatives.
• Contribute to a data-driven culture valuing curiosity, learning, and continuous improvement.
• Process Improvement & Innovation
• Help refine and improve insight collection, analysis, and sharing processes.
• Identify opportunities to improve reporting efficiency, consistency, and accessibility.
• Explore new tools, technologies, and AI capabilities to improve analysis and insight generation.
• Support the development of scalable processes to enhance the impact of the Insights team.

Requirements & Tech Stack

• Proficiency with Excel, reporting tools, dashboards, and data analysis platforms.
• Experience with syndicated data sources, retail analytics platforms, or business intelligence tools is preferred.
• Familiarity with Power BI, Tableau, Excel modeling, or similar reporting platforms is preferred.
• Experience leveraging AI tools is preferred.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, Economics, Statistics, or a related field.
• Analytical and problem-solving abilities.
• Ability to synthesize large amounts of data into clear business recommendations.
• Strong written and verbal communication skills.
• Ability to translate complex information into compelling stories and actionable insights.
• Highly organized with strong attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Comfortable working with ambiguity and challenging assumptions.
• Curiosity and willingness to continuously learn.
• Experience in retail analytics, category management, merchandising, buying, market research, or related fields is preferred.
• Experience working with data, reporting, and business analysis is preferred.
• Retail, CPG, eCommerce, or consumer products experience is a plus.
• Experience developing presentations and communicating insights to stakeholders is preferred.

This position requires you to be in office on Tuesdays, Wednesdays, and Thursdays in our Minneapolis, MN office.