Search Engine Optimization Consultant

About the Role

The Search Engine Optimization Consultant is a full-time, on-site role responsible for planning and executing SEO strategies to improve organic visibility, traffic, and conversions for client websites and digital products.

Key Responsibilities

• Conduct technical and on-page SEO audits.
• Perform keyword research, including identifying search intent, opportunity sizing, and mapping keywords to content.
• Optimize site structure and content.
• Manage link-building initiatives.
• Analyze performance using web analytics tools.
• Prepare regular reports and recommend data-driven improvements.
• Collaborate with content, design, and development teams to integrate SEO best practices.

Requirements & Tech Stack

• SEO Audits: Ability to perform comprehensive audits and implement technical and on-page SEO recommendations.
• Keyword Research: Strong skills in identifying search intent, opportunity sizing, and mapping keywords to content.
• Web Analytics Tools: Proficiency in tools such as Google Analytics and Google Search Console for monitoring performance and generating insights.
• Link Building: Experience with strategies, outreach, and maintaining a healthy backlink profile.
• Marketing Principles: Solid understanding of digital marketing, content strategy, and conversion optimization.
• SEO Tools: Familiarity with tools like SEMrush, Ahrefs, Moz, and Screaming Frog.
• Technical Skills: Basic HTML/CSS knowledge for on-page optimization.
• Analytical Skills: Strong analytical, problem-solving, and reporting skills with attention to detail and data accuracy.
• Communication: Effective communication and collaboration skills, with the ability to work closely with cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Business, or a related field, or equivalent practical experience.
• Previous experience in an agency or product-based environment and exposure to e-commerce or SaaS projects is an advantage.