Copy writer(D2C/skincare/beauty)

About the Role

The Copy Writer (D2C/Skincare/Beauty) will be responsible for crafting clear, engaging, and brand-aligned copy for a variety of marketing and communication channels.

Key Responsibilities

• Writing product descriptions, website and landing page content, email campaigns, social media copy, and promotional materials focused on D2C skincare and beauty brands.
• Collaborating closely with marketing, design, and brand teams to develop messaging that drives customer engagement and conversions, while maintaining a consistent tone of voice.
• Conducting basic research on products, audiences, and competitors to inform content.
• Revising copy based on feedback and performance data.
• This is a full-time, on-site role based in Noida.

Requirements & Tech Stack

• Demonstrated experience writing marketing and brand copy for D2C, skincare, or beauty products, including product descriptions and campaign content.
• Strong skills in crafting clear, persuasive, and audience-focused messaging across digital platforms such as websites, emails, and social media.
• Ability to conduct structured research on products, target markets, and competitors to inform positioning and storytelling.
• Proficiency in editing, revising, and optimizing copy for clarity, consistency, and impact, with attention to grammar and detail.
• Familiarity with digital marketing concepts, including basic understanding of SEO, conversion-focused copy, and brand voice development.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
• Capability to manage multiple projects and deadlines in a fast-paced, on-site environment in Noida.
• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent relevant experience.
• Prior experience in the beauty, skincare, or lifestyle sector is highly beneficial.