Executive, Paid Media in Mumbai

About the Company

P.Labs Ventures is a digital marketing company that works with e-commerce companies, education, EdTech companies, and other industries.

Key Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.
• Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.
• Handle monthly ad spends ranging from ₹3 Lakhs to ₹5 Lakhs across multiple accounts/campaigns.
• Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
• Run A/B tests across creatives, audiences, and campaign objectives.
• Identify trends, opportunities, and scaling strategies for campaign growth.
• Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
• Prepare performance reports, dashboards, and presentations for internal stakeholders.
• Maintain proper campaign structuring, naming conventions, and account hygiene.