Influencer Marketing Associate

About the Role

The Influencer Marketing Associate is a full-time, on-site role based in Gurugram. This role focuses on identifying, onboarding, and nurturing relationships with influencers and creators across social media platforms.

Key Responsibilities

• Coordinate influencer campaigns.
• Manage communication between creators and brands.
• Ensure campaigns are executed on time and within budget.
• Monitor campaign performance and compile reports.
• Support data-driven decisions to optimize future collaborations.
• Collaborate with marketing, sales, and product teams to align influencer activities with overall brand objectives and platform growth.

Requirements & Tech Stack

• Influencer Marketing: Creator discovery, outreach, and relationship management.
• Social Media Marketing: Familiarity across major platforms and content formats.
• Public Relations: Brand reputation awareness and external communications.
• Sales Skills: Pitching collaboration opportunities and supporting partnership negotiations.
• Ability to analyze campaign performance metrics and use insights to improve future initiatives.
• Organizational and time-management skills to handle multiple campaigns and deadlines simultaneously.

Qualifications

• Strong Communication skills, including clear written and verbal messaging and stakeholder coordination.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience working with influencers, creator platforms, or digital marketing agencies is an advantage.