Social Media and Marketing Intern

About the Role

The Social Media & Marketing Intern will support the digital marketing needs of a behavioral health organization. This role focuses on creating engaging, authentic content across multiple platforms, capturing high-quality photography and video, developing storytelling that reflects patient care and community impact, and generating fresh ideas that strengthen the hospital's brand presence. This role reports to the Director of Business Development.

Key Responsibilities

• Develop and schedule content for Instagram, Facebook, LinkedIn, and other relevant platforms that highlight River Oaks programs, staff, patient stories, and community initiatives.
• Capture, edit, and organize photography and short-form video content for social media, websites, and internal communications.
• Craft compelling captions, stories, and visual narratives that communicate empathy, hope, and expertise in behavioral health.
• Brainstorm and propose new content ideas, campaigns, and engagement tactics aligned with hospital priorities and awareness days.
• Monitor platform performance, community comments, and trends; provide insights and recommendations to the marketing team.
• Assist with digital asset organization, basic graphic design support, and cross-platform brand consistency.
• Collaborate with clinical, administrative, and communications staff to gather stories and ensure compliance and brand alignment.

NOTE: This is an UNPAID internship position.

Qualifications

• Must be an undergraduate student enrolled in Tulane University, Loyola University, or Dillard University.
• Currently enrolled in a program majoring in marketing, communications, digital media, journalism, photography/videography, or a related field.
• Strong visual storytelling skills with demonstrated experience in photography and short-form video creation/editing.
• Comfortable creating content for multiple social media platforms and adapting messaging for different audiences.
• Creative thinker with the ability to generate original ideas and execute them efficiently.
• Excellent written communication skills and attention to detail.
• Ability to work collaboratively, manage multiple priorities, and maintain confidentiality in a healthcare environment.

Preferred Experience

• Portfolio of social media content, photography, or video work.
• Interest in behavioral health, healthcare marketing, or community-focused storytelling.
• Experience with content calendars and basic analytics review.