Marketing Coordinator
LEM Products
West Chester, OH0–2 yrs19m agovia LinkedIn
This job at a glance
- Who can apply
- New grads and up to 2 years · Bachelor's degree
- Must know
- MarketingOperationsEmail marketingGoogle AnalyticsSocial media
- Work
- On-site in West Chester
- Pay
- Not stated by the employer.
- Skill demand
- Marketing96%Operations27%Email marketing13%Google Analytics6%of 103 similar entry-level jobs posted in the US this week
- Listed
- Nov 6, 2026 · still open
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About the Role
The Marketing Coordinator supports the execution and day-to-day operations of marketing initiatives across the LEM and Roots & Harvest brands. This entry-level position takes ownership of specific tasks, channels, and execution for both brands while supporting digital marketing strategy and initiatives.
Essential Duties & Responsibilities
General Marketing Support
- Executes day-to-day e-commerce tasks for daily operations.
- Ownership of digital product details and processes, as well as web updates as needed.
- Spearheads compliance tasks for both brands (Opt-Outs, Accessibility, Privacy, etc.).
- Assists in execution of event planning and support of actual events.
Performance Marketing
- Full ownership of the SMS channel, including implementation of new journeys, text optimizations, automation, and personalization along with content planning for the channel.
- Manages paid social for Roots and Harvest brand and assists agency with LEM.
- Supports both the Digital Web & eCommerce Specialist with email marketing and web operations.
- Researches new trends and platforms along with potential standup of new programmatic systems.
- Monitors performance metrics across platforms along with optimization of Google Analytics.
Organic Social Media
- Ideate and create organic branded static image and video content for multiple channels across two different brands on social platforms that is relevant, unique, and engaging.
- Assist the Marketing Generalist with influencer and affiliate programs and future commerce projects and execute the social implementation as needed.
- Full ownership and clean-up of administrative tasks of social platforms.
- Create and manage the scheduling of a monthly content calendar, ensuring alignment with category-related events and internal processes like harvest seasons and product promotions.
- Manage social channel engagement and foster dialogue to create interactive relationships with our audience.
- Monitor industry, consumer, and social media trends to develop timely, relevant social campaigns and content.
- Provide strategic recommendations to partners on content creation, platform best practices, and posting cadence based on audience insights, seasonal trends, and campaign objectives.
Requirements & Tech Stack
- Bachelor's Degree: required
- Work location: 100% on-site role with no relocation offered.