Performance Specialist

About Synzent Technologies

Synzent Technologies is a Business Transformation & Technology company offering Digital Marketing, Software Development, AI Automation, SaaS Solutions, and Technology Consulting services.

Job Summary

We are looking for a performance-driven and analytical Performance Marketing Executive to plan, execute, monitor, and optimize digital advertising campaigns. The ideal candidate should have a basic understanding of paid advertising, audience targeting, campaign analytics, and lead generation.

Key Responsibilities

• Plan and execute paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Develop strategies to generate quality leads, website traffic, and conversions.
• Conduct keyword research, audience research, and competitor analysis.
• Create and optimize ad campaigns based on performance data.
• Monitor campaign metrics such as CTR, CPC, CPL, CPA, ROAS, and conversion rates.
• Manage advertising budgets efficiently to achieve campaign objectives.
• Coordinate with the creative and content teams to develop effective ad creatives and copy.
• Conduct A/B testing for advertisements, audiences, and landing pages.
• Prepare campaign performance reports and suggest improvements.
• Stay updated with digital advertising trends, tools, and platform updates.

Requirements & Tech Stack

• Basic knowledge of Google Ads and Meta Ads.
• Understanding of paid campaigns, lead generation, and conversion optimization.
• Familiarity with Google Analytics 4 and Google Tag Manager is an advantage.
• Basic knowledge of Excel or Google Sheets for campaign reporting.
• Analytical thinking and problem-solving skills.
• Good communication, creativity, and attention to detail.
• Willingness to learn, experiment, and improve campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field is preferred.
• Freshers with relevant knowledge, certifications, or practical projects are welcome.
• Candidates with 0–2 years of performance marketing experience may apply.
• Practical knowledge of advertising platforms or a campaign portfolio will be an advantage.

What We Offer:

• Hands-on experience with real digital marketing campaigns.
• Opportunities to develop paid advertising and analytics skills.
• Exposure to lead generation and conversion-focused marketing.
• A collaborative environment with opportunities for professional growth.