Social Media Executive

About the Role

• This role involves creating, planning, and executing social media content for NEWME with a Gen Z-first approach.

Key Responsibilities

• Create, plan, and execute NEWME’s social media calendar with a Gen Z-first lens (think trends, memes, and more).
• Ideate and shoot engaging, aesthetic, and relatable content - Reels, Stories, Carousels.
• Be the on-camera face and the creative mind behind some of our most thumb-stopping content.
• Work closely with the influencer & brand teams to amplify campaigns and collabs.
• Track trends, audios, formats, and fashion moments.
• Analyze performance metrics (like reach, saves, shares) and optimize accordingly.
• Collaborate with stylists, photographers, and editors to bring bold NEWME fashion stories to life.
• Define and maintain the brand’s tone of voice online - witty, fresh, fierce, and fun.

Qualifications

• Experience in creating and executing social media calendars.
• Ability to ideate and shoot engaging content.
• Experience being on-camera.
• Understanding of social media trends, audios, and formats.
• Ability to analyze performance metrics and optimize.
• Experience collaborating with creative teams (stylists, photographers, editors).
• Ability to define and maintain a brand's tone of voice.