SEO Intern

About Rancho Labs

Rancho Labs is a fast-growing startup founded by IIT Delhi alumni and professors. We aim to inspire students' interest in technology fields like AI, Coding, and Robotics through engaging experiential learning. We are supported by the Technology Innovation Hub of the Indian Institute of Technology Delhi and are trusted by 10,000+ parents and innovators worldwide.

Role Overview: SEO Intern

We are seeking a highly motivated SEO Intern to support organic growth, AI visibility, and content-led marketing initiatives. This role offers hands-on exposure to AI-driven SEO, content ideation, data-backed SEO strategies, and full-funnel execution in a fast-paced, innovation-driven environment.

Duration: 2 Months (extendable up to 6 months)

Stipend: ₹10,000/month + ₹2,000 (performance-based)

Location: Delhi NCR

Key Responsibilities

• Research, write, and optimize SEO-friendly blogs, landing pages, website copy, and digital content.
• Conduct keyword research to identify high-intent, long-tail, and content opportunities using SEMrush, Google Keyword Planner, and other tools.
• Develop content around search intent, topic clusters, semantic relevance, and audience needs.
• Optimize content for AI-powered search, Google AI Overviews, and LLM discovery using AI SEO/GEO best practices.
• Conduct competitor analysis, content gap research, and SERP analysis to identify new content opportunities.
• Build and manage a content calendar aligned with SEO and business objectives.
• Optimize existing content for readability, engagement, organic visibility, and conversions.
• Handle basic on-page SEO including meta titles, descriptions, internal linking, URLs, image alt text, and schema.
• Track content and SEO performance through Google Search Console and GA4, and use insights to improve content strategy.
• Stay updated on SEO, AI search, GEO, content marketing, and emerging search trends.
• Maintain documentation of content initiatives, experiments, learnings, and performance reports.
• Research and identify influencer, creator, and partnership opportunities aligned with the brand's target audience and growth objectives.
• Assist with basic video editing, including cuts, transitions, captions, subtitles, hooks, B-roll, and platform-specific formatting.
• Support the execution of content-led marketing campaigns, including community engagement, promotional initiatives, and brand awareness activities.
• Analyze content performance across website, social media, and video platforms and recommend improvements based on audience behavior and engagement trends.
• Prepare weekly and monthly reports covering content performance, SEO growth, AI visibility, organic traffic, and key learnings.

Requirements & Tech Stack

• Basic to intermediate understanding of SEO and digital marketing fundamentals.
• Familiarity with SEMrush, Google Keyword Planner, Google Search Console, Google Analytics (GA4), Google Postmaster.
• Strong content writing and research skills.
• Basic knowledge of email marketing and design principles.
• Analytical mindset with attention to detail.
• Ability to work independently and collaboratively.

Qualifications

• Students or fresh graduates in Marketing, Business, Communications, or related fields.
• Candidates interested in SEO, AI-driven marketing, and content strategy.
• Self-motivated learners with a growth mindset.