Product Marketing Specialist

About the Role

This role owns product marketing and go-to-market strategy for ShopBack's US business, translating platform and customer data into launch plans and campaign strategy to drive activation, retention, and growth. The position involves close collaboration with the General Manager and other cross-functional teams. This role is based in Austin, Texas.

Key Responsibilities

• Product & GTM strategy: Translate platform and customer data into go-to-market strategy for new feature launches, sign-up flow improvements, and product upgrades.
• Marketing campaign strategy & execution: Set strategy, brief work, execute plans, and remain accountable for results from idea through measurement and iteration.
• Cross-functional collaboration: Partner with Growth, Business Development, and Product teams on launches requiring GTM involvement.
• Lifecycle marketing: Gain exposure to CRM journey (acquisition, activation, retention, win-back) within core marketing systems like Needle and Braze, and its connection to GTM strategy.
• Monetisation: Gain exposure to Business Development's monetization strategy for app, web, and browser extension, and its influence on campaign priorities.

Requirements & Tech Stack

• AI-native: Proficient in using AI tools as a primary work method.
• Strong business acumen with genuine marketing curiosity and intuition.
• High ownership, low ego.
• Data-driven decision-maker with strong analytical skills.

Qualifications

• 0 to 4 years of experience in marketing, business, economics, or a related field. Fresh graduates are welcome.
• Prior experience or exposure across multiple marketing specializations (e.g., product marketing, growth, lifecycle/CRM, campaigns) in a start-up/growth environment.

Nice to Have

• Prior experience with CRM platforms (Braze, Iterable, or similar).
• Familiarity with e-commerce, fintech, or rewards/cashback business models.
• Comfort with SQL or a similar data-querying tool.