Sales and Marketing Associate

About Mercom India

Mercom India is a leading clean energy communications and consulting firm, recognized worldwide for its expertise in renewable energy. Mercom India provides research, news, and communications services for clean energy organizations in the Indian market.

Key Responsibilities

• Sales and marketing of services including:
• Research reports and subscription sales
• News website and magazine advertising and sponsorship sales
• Communication services
• Develop marketing presentation materials.
• Develop sales proposals.
• Make sales calls.
• Use social media for marketing.
• Manage advertisement calendars.
• Create advertising materials.
• Perform general marketing tasks.
• Develop and implement marketing campaigns.
• Drive sales initiatives, including lead generation and conversion.
• Manage events & conferences:
• Determine event objectives, planning committee, and task assignments.
• Establish attendee numbers and key dates.
• Establish a preliminary budget and solicit sponsorship.
• Prepare and send Request for Proposal (RFP).
• Create a marketing plan.
• Send “Save the Date” notices via email.
• Begin agenda format planning.
• Secure additional contracts (e.g., hotel accommodations, transportation, equipment rental).
• Prepare session/speaker proposal submission form and distribute.
• Identify and secure speakers and their travel/housing arrangements.
• Begin promoting conference theme, location, and registration rates.
• Compile information for the registration site.
• Review proposals, select sessions, and notify proposers.
• Open registration and housing reservations.
• Finalize program, speakers, and agenda; update website.
• Determine final print date.
• Prepare “Day of Coordination” list.
• Prepare session and post-event survey.
• Send reminders to speakers.
• Print signage and distribute printed or digital program.
• Hold pre-conference meeting and walk-through.
• Send email updates to participants/speakers.
• Send sponsor and VIP thank you letters.
• Send post-event survey.
• Hold post-conference meeting with key players.

Requirements & Tech Stack

• Email marketing experience.
• Experience developing marketing collateral using Adobe InDesign.
• Experience developing marketing presentations.
• Knowledge of basic HTML and WordPress.
• Proficient in professional email communications.
• Ready to make necessary calls daily for sales and relationship building.
• Experience in managing events & conferences.
• Sound English speaking, writing, and editing skills (writing sample required).
• Social media for marketing.

Qualifications

• MBA in Sales and Marketing or related field.
• Motivated, organized, and detail-oriented.
• Self-starter and problem solver.
• Positive attitude and team player.
• Passionate about sales with a history of “closing the sale”.
• Passionate about clean energy and the environment.