Marketing Executive, Digital, Design & Video

Job Title: Marketing Executive – Digital, Design & Video

Location: Ahmedabad

Salary: ₹25,000 – ₹30,000 per month (subject to experience, portfolio, and interview)

Job Overview

We are looking for a versatile Marketing Executive who combines day-to-day digital marketing execution with strong hands-on graphic design and video/motion editing skills. This role will work closely with the Digital Marketing Manager to execute social media, paid campaign, and content initiatives, while independently designing the creative assets needed to bring campaigns to life. The ideal candidate is comfortable moving between campaign execution, graphic design, and video editing, and is eager to build expertise across digital marketing, design, and AI-assisted creative workflows.

Key Responsibilities

• Design and schedule social media posts, carousels, stories, and campaign creatives for LinkedIn, Instagram, Facebook, and YouTube.
• Edit and produce short-form videos, reels, product/campaign videos, and simple motion graphics or animated text/typography for social media and paid campaigns.
• Design ad creatives – both static and video/animated – and creative variations for Google Ads and Meta Ads campaigns, including A/B test assets, in coordination with the Digital Marketing Manager.
• Maintain and execute the social media content calendar, ensuring consistent, on-brand, and timely posting of both graphic and video content.
• Design email marketing creatives, newsletters, and landing page visuals/banners to support campaigns.
• Support day-to-day execution of PPC and paid social campaigns – creative uploads (static and video), campaign tracking, basic reporting, and coordination with the Digital Marketing Manager.
• Assist with basic on-page SEO elements such as image optimization, alt text, and meta descriptions for website and blog content.
• Monitor and report on social media performance (Instagram/Facebook Insights, LinkedIn Analytics) and campaign creative performance, including video watch-time and engagement.
• Support community management – responding to comments/messages and flagging queries to the relevant team.
• Design and edit basic marketing collateral, short videos, and motion assets for exhibitions, events, and sales requirements (banners, standees, flyers, event recap videos) in coordination with the Graphic & Motion Designer for larger productions.
• Maintain consistency in typography, layout, colours, brand identity, and visual/motion style across all digital creative output.
• Use AI-assisted design and video tools (e.g., Canva AI, Adobe Firefly, ChatGPT, Runway, or similar) to speed up ideation, image generation, video editing, subtitles, and content creation.
• Coordinate with the Digital Marketing Manager, Graphic & Motion Designer, and Product Manager to understand briefs and technical product information for campaign content.
• Maintain organized design and video project files, templates, exported assets, and version control for all digital creative assets.
• Manage multiple design, video, and campaign-support assignments and deliver them within agreed timelines.
• Stay updated with social media trends, digital design and motion graphics trends, and platform best practices.

Qualifications

• Bachelor's Degree, Diploma, or Professional Certification in Marketing, Graphic Design, Visual Communication, Animation, Multimedia Design, Mass Communication, or a related field.
• 0-2 years of relevant experience in digital marketing, graphic design, or video editing. Exceptional freshers with a strong design/video portfolio may also be considered.
• A portfolio demonstrating social media design, digital creative, and short-form video/motion graphics work is mandatory.
• Practical working knowledge of Adobe Illustrator, Adobe Premiere Pro, and Adobe After Effects, along with Canva.
• Basic to working proficiency in Adobe Photoshop or similar design tools.
• Good understanding of social media platforms (LinkedIn, Instagram, Facebook, YouTube) and video/content best practices for each.
• Basic understanding of Google Ads and Meta Ads Manager preferred; willingness to learn PPC execution in depth.
• Basic understanding of SEO principles and digital content preferred.
• Strong visual design and video editing sense – layout, typography, composition, pacing, and brand consistency.
• Good written communication skills for captions, creative copy, video scripts, and campaign content.
• Strong attention to detail and ability to manage multiple design/video deliverables and deadlines.
• Working knowledge of AI-assisted creative tools (Canva AI, Adobe Firefly, ChatGPT, Runway, Midjourney, or similar) for image generation, video assistance, and workflow acceleration is preferred.
• Experience or academic exposure to B2B, industrial, LED, Solar, or Renewable Energy sectors will be an advantage.