Behavioural & Cognitive Science Research Associate

About the Role

Reizend Private Limited is seeking a curious, research-oriented individual with a background in Psychology, Behavioural Science, or Cognitive Science to join their team as a Behavioural & Cognitive Science Research Associate - AI Adoption. The role focuses on understanding engineer behaviour towards AI, identifying barriers to adoption, and translating research findings into practical solutions to encourage consistent AI usage. A background in any one of the specified fields is sufficient.

Location: Technopark, Thiruvananthapuram

Employment Type: Full-time

Salary: 25-30 K per month

Key Responsibilities

• Behavioural Assessment – Psychology
• Assist in designing and conducting behavioural assessments, including scoring and interpreting results.
• Identify fears, doubts, beliefs, and motivations influencing engineer responses to AI.
• Document behavioural patterns and translate assessment findings into actionable insights.
• Understanding How People Think – Cognitive Science
• Study how engineers learn, interact with, and use AI tools in their daily work.
• Explore when engineers trust, question, resist, or ignore AI-generated outputs.
• Identify patterns in learning, decision-making, and problem-solving influencing AI adoption.
• Behaviour Change & Intervention – Behavioural Science
• Design and implement persona-specific interventions to improve AI adoption.
• Support experiments and practical initiatives encouraging consistent AI usage.
• Track behavioural changes over time using observations, feedback, and usage data.
• Compare outcomes before and after interventions and recommend improvements.
• Research-to-Action & Reporting
• Convert observations into clear, testable hypotheses.
• Support the implementation of research findings.
• Document results, identify effective strategies, and communicate clear conclusions.
• Refine approaches when evidence indicates an intervention is not effective.

Educational Qualifications

Bachelor's or Master's degree in one of the following:

• Psychology (Organisational, Applied, Cognitive, Counselling, or any other specialisation)
• Behavioural Science or Behavioural Economics
• Cognitive Science
• Final-semester students from the above disciplines are welcome to apply.

Added Advantage

• Certification or coursework in behavioural science, behavioural economics, psychometrics, or change management.
• Research experience through a dissertation, thesis, academic project, or publication.
• Familiarity with surveys, behavioural assessments, qualitative research, or basic data analysis.

Preferred Skills

• Research-to-Action Mindset
• Curious: Looks beyond surface-level answers to understand underlying reasons for trust, resistance, or ignorance of AI.
• Hypothesis-driven: Converts observations into testable ideas and validates them using evidence.
• Practical: Focuses on solutions implementable in real working environments.
• Action-oriented: Moves from findings to implementation without waiting for perfect information.
• Evidence-driven: Relies on observed behaviour, feedback, and usage data.
• Outcome-focused: Measures results, draws clear conclusions, and recommends next steps.
• Adaptable: Changes direction based on evidence when an approach is ineffective.

Essential Skills

• Strong interest in human behaviour and willingness to learn behavioural assessment tools.
• Basic Excel skills and comfort working with data.
• Clear written and verbal communication in English.
• Ability to explain research findings in simple, practical terms.