Sales Associate-Inside Sales

Role Description

• Sales Associate is the frontline execution force of Hopcharge's Sales & Business Development team.
• Operating directly in the field, the role is responsible for generating leads, converting enquiries into CaaS (Charging-as-a-Service) subscription sales, conducting dealership training sessions, and maintaining operational compliance.
• This is a high-ownership, high-activity individual contributor role suited for those who thrive in the field and want to build a career in India's EV ecosystem.

Key Responsibilities

• Lead Generation: Generate daily leads from assigned Automobile OEM dealerships, CPOs, and RWAs; log every lead in the designated tool.
• Outbound Calling & Pipeline Management: Call assigned leads via the designated calling platform; record remarks and next call-to-action for every interaction; maintain pipeline conversion rate as per defined targets.
• Sales Closure: Pitch Hopcharge subscription plans, handle customer objections, and close sales independently; ensure customer onboarding is seamless.
• AI Scan Compliance: Conduct AI Scan at every customer touchpoint; drive awareness at dealerships, RWAs, and charging points; maintain daily AI Scan rate above the defined threshold.
• Dealership Training & Engagement: Conduct product and process training sessions at assigned dealerships; maintain attendance, assessment, and feedback scores above defined benchmarks.
• Market Intelligence: Engage with dealership staff, workshop managers, and RWA contacts; track competitor activity, pricing, and schemes; submit weekly market intelligence inputs.
• Forecast & Reporting: Update daily dealer-wise delivery forecast; submit weekly self-assessment; maintain 100% tool compliance.

Requirements & Tech Stack

• Proficiency with CRM tools, MS Excel, and calling systems.
• Tech-friendly attitude is essential.

Qualifications

• 1–3 years of experience in field sales, direct sales, or business development.
• Freshers with strong drive are welcome.
• Experience in EV, automobile, FMCG, fintech, telecom, or any customer-facing field sales role is preferred.
• Exposure to B2C sales channels like OEM dealerships, RWAs, or direct consumer outreach is an advantage.
• Graduate in any stream.
• Strong verbal communication skills: Hindi (fluent) and English (fluent) required.
• Ability to handle customer objections confidently and close sales independently in the field.
• Self-motivated with a high-activity mindset; comfortable with daily targets and fast-paced field environments.
• Knowledge of EV charging, subscription-based business models, or the automobile industry is an advantage but not required.