Marketing Content Coordinator

About the Role

Great Day Improvements is seeking a motivated, high-energy Marketing Content Coordinator to support the Content Center of Excellence. This is an execution and workflow role focused on coordinating approved digital content across Great Day Improvements brands, ensuring organized workflows, quality, and on-schedule delivery.

Key Responsibilities

• Content Workflow & Delivery
• Coordinate content requests from intake through assignment, asset collection, review, approval, publication, and closeout.
• Maintain content calendars, project trackers, approval status, and publishing schedules.
• Coordinate handoffs among various teams (Brand & Creative Operations, brand marketing, Organic Growth & Reputation, Owned Digital Experience, and channel owners).
• Publishing & Quality Assurance
• Schedule and publish approved content across organic social channels, websites, blogs, Google Business Profiles, and other digital platforms.
• Perform pre- and post-publication quality checks for spelling, grammar, formatting, links, calls to action, imagery, promotional details, product/service descriptions, brand-specific terminology, and accuracy of claims.
• Utilize developing knowledge of brand products, services, differentiators, and messaging to identify questionable content and escalate concerns.
• Digital Asset & Content Operations
• Upload, tag, categorize, and organize approved photography, video, graphics, and other files in the enterprise digital asset management system.
• Maintain accurate records of content requests, approvals, deliverables, and publishing activity.
• Identify recurring workflow bottlenecks and recommend process improvements.
• Metrics & Reporting
• Compile and maintain recurring monthly brand performance reports tracking organic marketing metrics.
• Summarize findings, highlight notable changes, and identify actionable opportunities.

Requirements & Tech Stack

• Strong organization, prioritization, follow-through, and attention to detail.
• Ability to manage multiple concurrent deadlines across brands.
• Strong proofreading and written communication skills.
• Ability to coordinate effectively with multiple stakeholders, communicate status clearly, and proactively follow up.
• Working proficiency with Microsoft 365 and spreadsheet- or tracker-based project coordination.
• Basic understanding of digital publishing and SEO concepts.
• Willingness to learn each brand’s products, services, customer experience, and approved messaging.
• Preferred: Familiarity with content management systems, social scheduling platforms, project management tools, Google Business Profile workflows, or digital asset management systems.

Qualifications

• Relevant internship, academic, or professional experience supporting marketing, communications, digital content, project coordination, or a similar function. Recent graduates with comparable hands-on experience may be considered.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent relevant experience. (Preferred)

Physical Requirements

• Prolonged periods sitting and working at a computer, with frequent use of standard office technology.
• Ability to communicate and collaborate effectively in a hybrid or remote work environment.

Success Measures

• Approved content is scheduled or published by committed deadlines.
• Content calendars and project trackers are kept current and accurate.
• Preventable errors are minimized and promptly corrected or escalated.
• Stakeholders receive timely status updates, and overdue tasks or workflow bottlenecks are escalated early.
• Digital assets are consistently organized, accurately labeled, version-controlled, and readily searchable.
• Content request, approval, publication, and activity records support reliable operational reporting and process improvement.