Sports Marketing Coordinator

About the Role

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including MLB, PGA Tour, The Masters, PGA Championship, TGL, Australian Open, Wimbledon, US Open, NFL, NBA, College Football, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

The Sports Marketing Coordinator supports the marketing and promotional planning and execution for several sports properties within the team portfolio. This position provides support in the development and execution of these properties’ marketing strategies and multi-platform promotional plans across ESPN and The Walt Disney Company, in addition to providing overall support for the Sports Marketing team. The Marketing Coordinator will be a key liaison between our sports marketing team, media team, internal and external creative teams, and the broader ESPN cross-functional organization.

This role is based in New York, New York.

The position reports to the Associate Director Sports Marketing.

Key Responsibilities

• Supports creative development and execution of marketing materials.
• Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget).
• Develops the relationship and production timelines with the internal creative teams.
• Ensures accuracy and excellence of all work done internally and by creative agencies.
• Provides input on creative development and execution of marketing materials.
• Partners closely with Media on the scheduling and delivery of on and off channel assets.
• Liaises day-to-day correspondence with internal and external creative partners, including relaying creative feedback and management of full timelines.
• Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate.
• Aids in the management of the budget.
• Works with the research and media teams to translate data into strategic inputs.

Requirements & Tech Stack

• ESPN portfolio, including its DTC product ESPN+.
• Sports knowledge including both a fan and business perspective.
• Impressive verbal and written skills.
• Positive energy with a ‘can do’ attitude.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong work ethic, detail-oriented, and collaborates to get the job done.

Qualifications

• Minimum of 6 months of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management.
• High school diploma or equivalent.

Preferred Qualifications

• Bachelor’s degree or equivalent in Marketing, Business, or a related field.
• Knowledge and an interest in the evolving media landscape and media consumption habits.
• Hunger for learning & making a difference; open minded.
• A healthy appreciation for the role of sports with cultural trends.
• Solution-oriented.
• Highly collaborative and a relationship builder.
• Strong writer.