Buyer

About the Role

We are seeking a strategic, commercially minded, and creative Marketing Consultant / Marketing Director / Head of Marketing to lead and support marketing strategy, brand development, customer acquisition, communications, and overall market growth. This role is responsible for translating business objectives into effective marketing strategies that strengthen brand visibility, engage target audiences, and generate measurable commercial results.

Key Responsibilities

• Develop comprehensive marketing plans across digital and traditional channels.
• Identify target audiences, evaluate market opportunities, and establish clear marketing priorities.
• Work closely with senior management and cross-functional teams to ensure marketing initiatives are aligned with broader business goals.
• Develop marketing strategies, position the brand, manage campaigns, and coordinate promotional activities.
• Monitor marketing performance.
• Oversee campaign planning from concept through execution, ensuring messaging, creative assets, budgets, timelines, and performance objectives are properly coordinated.
• Work with internal teams, agencies, designers, content creators, media partners, and external suppliers to deliver high-quality marketing initiatives.
• Monitor market trends, competitor activity, customer behavior, industry developments, and emerging opportunities to identify ways to improve positioning, reach new audiences, and strengthen competitive advantage.
• Establish and monitor key performance indicators such as lead generation, customer acquisition, engagement, website traffic, conversion rates, campaign performance, and return on marketing investment.
• Use data and analytics to evaluate results and continuously improve marketing strategies.
• Contribute to brand management by maintaining consistent messaging, tone, visual identity, and customer experience across relevant channels.
• Collaborate with sales, product, operations, customer service, and management teams to support commercial objectives.
• Provide strategic recommendations, conduct marketing assessments, identify performance gaps, and develop practical solutions for improving marketing effectiveness.
• Review existing campaigns, customer journeys, marketing channels, budgets, and internal processes.
• Manage marketing budgets, review agency performance, negotiate with external partners, and allocate resources according to business priorities.

Requirements & Tech Stack

• Strong knowledge of digital marketing channels and integrated marketing campaigns.
• Familiarity with SEO, SEM, social media, content marketing, email marketing, paid advertising, and analytics.
• Familiarity with marketing platforms, CRM systems, analytics tools, advertising platforms, and content-management systems.

Qualifications

• Degree or equivalent qualification in Marketing, Business Administration, Communications, Advertising, or a related field is preferred.
• Strong understanding of modern marketing strategy, brand management, and customer acquisition.
• Excellent strategic thinking and commercial awareness.
• Ability to develop marketing strategies, campaign plans, budgets, and performance objectives.
• Strong understanding of market research, customer segmentation, positioning, and competitive analysis.
• Ability to interpret marketing data and use insights to improve campaign performance.
• Strong knowledge of key marketing metrics, conversion rates, customer acquisition costs, engagement, and return on investment.
• Excellent written and verbal communication skills.
• Strong presentation, negotiation, stakeholder-management, and leadership abilities.
• Ability to work effectively with sales, product, operations, creative, and executive teams.
• Strong project-management and organizational skills.
• Ability to manage multiple campaigns, priorities, budgets, and deadlines.
• Strong creative judgment combined with a data-driven approach.
• Ability to evaluate agencies, suppliers, media partners, and other external marketing resources.
• Strong understanding of brand consistency and customer experience.
• Proactive approach to identifying market opportunities and emerging trends.
• High level of professionalism, accountability, adaptability, and commercial judgment.
• Relevant marketing, digital marketing, analytics, or professional certifications are welcomed.