Finance Content Marketing

About the Role

StockGro is seeking a Finance Content Marketing professional to drive initiatives that build the brand's association with better research in capital markets. This role is responsible for creating content that helps users understand markets, ask better questions, and make more informed decisions. The focus is on enabling users to do better research, rather than just demystifying personal finance.

Key Responsibilities

• Build and own original content IPs across social media and other relevant channels, emphasizing "Research."
• Understand the target audience, identify learning needs, and build repeatable content franchises that drive engagement, learning, and brand recall.
• Create content spanning market instruments and themes including equities, mutual funds, ETFs, bonds, commodities, macroeconomics, personal finance, and broader capital markets.
• Track capital-market developments in real time and identify opportunities to turn market-moving events, earnings, economic announcements, sector developments, and emerging trends into high-impact content.
• Work closely with internal teams to create timely, relevant, and useful content in response to market events.
• Drive high-quality research reports, articles, blogs, video scripts, newsletters, social content, and other finance-first formats for StockGro’s owned and digital channels.
• Analyze financial information, develop a point of view, and translate complex financial information into insightful, credible, and snackable content.
• Analyze market data, company earnings, economic events, and financial trends to create content that helps users understand market movements and future outlooks.
• Collaborate closely with Design, Video, Product, Growth, and Community teams to create high-performing multimedia content.
• Measure content performance through relevant engagement, consumption, retention, and brand metrics.
• Use audience behavior, platform trends, and performance insights to continuously improve content formats, distribution, and the overall content strategy.

Qualifications

• A relevant degree in Finance, Economics, or a related field, or equivalent experience working in financial markets or financial content.
• Experience owning the end-to-end journey of a marketing/content IP, from opportunity identification and concept development to execution, distribution, and impact measurement.
• Strong writing and editing skills, with the ability to communicate complex financial concepts clearly, accurately, and concisely.
• Strong research and analytical skills, comfortable working with financial databases, market data, company filings, research reports, and other research tools.
• A strong understanding of capital-market instruments, including but not limited to equities, bonds, mutual funds, ETFs, commodities, and currencies.
• Curiosity about markets and a natural desire to understand market movements and their implications.
• Highly organized, capable of managing multiple initiatives simultaneously, and able to work with tight deadlines, especially during fast-moving market periods.
• Ability to combine research, creativity, and distribution thinking to create engaging content.