Omnichannel Strategy Intern

Genmab

Princeton, NJ0–27 yrs1h agovia LinkedIn

About the Role

Join a fast-paced, collaborative marketing team focused on delivering impactful, data-driven omnichannel campaigns across the U.S. commercial business. As an Omnichannel Strategy Intern, you’ll support the execution and coordination of digital marketing efforts that reach healthcare professionals, patients, and care partners across email, web, media, and field sales channels. This role offers the opportunity to contribute to priority brand initiatives and experience how marketing campaigns are brought to life in a highly-regulated industry. You’ll work across internal teams and external agency partners, gain exposure to digital tools and processes, and leave with a deeper understanding of how strategy, content, and channel execution come together to create a cohesive customer experience.

Key Responsibilities

  • Power Campaign Execution – Help manage the tactical execution of digital marketing campaigns across channels such as email, paid media, web, and field sales materials.
  • Enable Content Readiness – Assist in preparing promotional assets for deployment, including quality checks, tagging validation, and platform testing.
  • Collaborate Cross-Functionally – Work with brand marketing, omnichannel operations and enablement, and external partners to align content and messaging for a seamless customer experience.
  • Contribute to Strategy & Process – Participate in team meetings, contribute ideas, and help shape best practices in omnichannel planning and delivery.

Requirements & Tech Stack

  • Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business, Communications, Digital Media, Advertising, or a related field
  • Demonstrated interest in marketing campaign development and content delivery
  • Strong organizational and time-management skills with the ability to manage multiple tasks and meet deadlines
  • Excellent verbal and written communication skills, with strong attention to detail
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)
  • Ability to work collaboratively in a team environment and communicate effectively across cross-functional teams

Qualifications

  • Familiarity with omnichannel or digital marketing concepts, website management, or digital campaign and creative execution (preferred)
  • Experience or coursework involving campaign development, brand strategy, advertising, digital media, or promotional content execution (preferred)
  • Experience using marketing technology tools (preferred but not required)

Internships will take place over 10 weeks from June – August 2027.

This role will be based in Princeton, NJ and operate on a required hybrid schedule – 3 days in the office and 2 days remote per week.

This role is not eligible for work visa sponsorship.

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