Creative Thumbnail Designer

About The Role

You are the packaging expert for our content. Your job is to take the core hook of a video and turn it into a high-impact visual that stands out in a crowded feed. You will work in an AI-first environment, using generative tools to create assets and variations.

Key Responsibilities

• Visual Storytelling and CTR Optimization

• Design thumbnails that tell a story in a split second, using composition, contrast, and color theory.

• Master "The Hook" by pairing a compelling image with minimal text to create curiosity or urgency.

• Manage facial expressions and emotive triggers to select or generate the perfect "hero" image.

• Work closely with the Channel Intelligence Lead to analyze A/B test results and refine designs based on performance data.

• AI-First Composition and Workflow

• Utilize generative AI tools like Midjourney, DALL-E 3, or Stable Diffusion to create unique assets, backgrounds, and characters.

• Employ the latest AI features in Photoshop (like Generative Fill and Expand) to manipulate images and clean up compositions.

• Build and maintain a library of AI-generated assets for rapid thumbnail creation.

• Master new AI models or techniques that improve visual quality or speed.

• Iteration and Data-Driven Design

• Produce multiple variations for every video, using AI to test different angles, colors, and compositions.

• Analyze CTR (Click-Through Rate) data and qualified view metrics to understand audience resonance.

• Ensure brand consistency, maintaining a premium and recognizable channel "look."

Requirements & Tech Stack

• Technical Agility: Master of the Adobe Suite and a power user of generative AI.
• Attention to Detail: Keen eye for lighting, shadows, and perspective.
• Speed without sacrificing quality: Ability to produce high-volume, high-end thumbnails daily.
• Analytical Thinking: Ability to interpret data and explain design performance.
• High Ownership: Treat the CTR of every video as personal responsibility.

Qualifications

• Proficiency with generative AI tools (e.g., Midjourney, DALL-E 3, Stable Diffusion).
• Expertise in Photoshop and its AI features (Generative Fill, Expand).
• Strong understanding of visual storytelling, composition, contrast, and color theory.
• Experience analyzing performance data (CTR, qualified view metrics).
• Ability to maintain brand consistency.