Media Specialist

About the Role

Sai Lakshmi Industries Pvt Ltd is seeking a Media Specialist to plan, develop, and execute media strategies across their Fashion, Real Estate, and Hospitality brands. This is a full-time, on-site role based in Bengaluru.

Key Responsibilities

• Coordinating media campaigns.
• Managing relationships with media partners.
• Optimizing placements across traditional and new media channels.
• Creating media briefs.
• Tracking campaign performance.
• Conducting market and audience research.
• Collaborating with marketing and creative teams to ensure consistent brand messaging.

Requirements & Tech Stack

• Strong media planning skills: campaign design, channel selection, budget allocation.
• Excellent communication skills: presenting ideas, cross-team collaboration.
• Marketing and new media skills: understanding of digital platforms, social media, content-driven campaigns.
• Research skills: analyzing audiences, market trends, media performance data.
• Proficiency with media analytics tools.
• Basic understanding of performance metrics: reach, impressions, engagement, ROI.

Qualifications

• Relevant experience in media, advertising, or marketing within consumer-facing industries.
• Ability to work on-site in Bengaluru.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Media Studies, Communications, or a related field is preferred.